{"id":190945,"date":"2021-12-21T14:39:12","date_gmt":"2021-12-21T14:39:12","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=190945"},"modified":"2021-12-21T14:39:41","modified_gmt":"2021-12-21T14:39:41","slug":"the-interview-leah-chapman-founder-issue-twelve","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/the-interview-leah-chapman-founder-issue-twelve\/","title":{"rendered":"The Interview: Leah Chapman, founder, Issue Twelve"},"content":{"rendered":"

Leah Chapman comes from British fashion royalty, her parents Tom and Ruth are the founders of luxury retailer Matchesfashion.com and took it from an independent boutique to an international luxury fashion force. Having initially decided against a career in fashion, she studied graphic design in California, but soon came to recognise her fashion calling.<\/p>\n

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Chapman went on to establish her own label, Issue Twelve<\/a><\/span>, which specialises in elevated basics made from sustainable materials at factories in London. The collection was launched in April this year and comprises a considered edit of knitwear, outwear, separates and denim. In the lead up to Christmas, the brand has been staging a pop-up shop in London's Marylebone district, which is open until 23 December on New Cavendish Street.<\/p>\n

Chapman talks to TheIndustry.fashion about growing up around the fashion industry, why she decided to launch her label, how her first foray into retail has gone and what her future vision is for her brand.<\/p>\n

You launched Issue Twelve in April 2021, how long was this brand in the making before that?<\/strong><\/p>\n

I started developing the idea of the brand in January 2020, before covid. The first lockdown hit us shortly after, which ended up lending itself to a great deal of research. There\u2019s no question covid is a hindrance to any brand, but if this hadn\u2019t happened I\u2019m not sure if we would have found such incredible mills and factories to work with, or if we would have the ability to share the product journey with our customers, which is something I\u2019m most proud of.<\/p>\n\n\t\t