{"id":190278,"date":"2021-12-14T12:10:08","date_gmt":"2021-12-14T12:10:08","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=190278"},"modified":"2021-12-14T20:40:51","modified_gmt":"2021-12-14T20:40:51","slug":"strictly-to-prompt-spending-this-christmas-finds-ebay-ads","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/strictly-to-prompt-spending-this-christmas-finds-ebay-ads\/","title":{"rendered":"Strictly to prompt spending this Christmas, finds eBay Ads"},"content":{"rendered":"<p><strong>Strictly Come Dancing is predicted to have an influence on spending from this Saturday until Christmas, according to new data insights from eBay Ads UK<\/strong>.<!--more--><\/p>\n<p>With the 2021 final set to air this Saturday and the festive special on Christmas Day, eBay forecasts an increase in viewers shopping for what they've seen on TV.<\/p>\n<p><strong>Emphasised by eBay Ads, its new insights show an opportunity for brands to cash in on second screening, as viewers shop from the sofa on second devices<\/strong>.<\/p>\n<p>Figures from 2020 reveal that on the day of last year\u2019s final, searches for \"strictly\" and \"ballroom\" increased 30% and 23% compared to the day before. Additionally, during last year\u2019s Christmas special, searches for \u2018strictly\u2019 also rose by 22%.<\/p>\n<p>This year, eBay Ads saw searches for \"strictly\" increase by 104%\u00a0on the day of this year\u2019s first live show, compared to the day before, with searches for \u2018ballroom\u2019 rising 94% in the same timeframe.<\/p>\n<p>The style of host Tess Daly is particularly influential with shoppers. <strong>When Daly wore a black halterneck jumpsuit during last year\u2019s second live show, searches for \"jumpsuit\" rose up 28% at 8pm compared to the previous hour<\/strong>. Additionally, during the series semi-final in 2020, Daly\u2019s pink floor-length gown prompted searches for \"pink dress\" to surge 161% at 7pm compared to the hour before.<\/p>\n<p>On the day of last year\u2019s final, <strong>searches for \"ballroom dress\" also increased by 75% compared to the day before<\/strong> and \"tap shoes\" rose by 31% in the same time frame.<\/p>\n<p>Harmony Murphy, GM Advertising UK at eBay, said: \u201cStrictly Come Dancing continues to be one of Britain\u2019s most loved television shows and our data demonstrates that fans are online-and-inspired while each episode and dance is aired \u2013 presenting a great opportunity for brands to tap into this Strictly fever.<\/p>\n<p>\"As we approach this year\u2019s final and Christmas special, brands should harness the freshest, real-time data insights that allow them to reach a nation of Strictly fans while they\u2019re in the mood to dance, and shop.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":190306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,20821,6,10494],"tags":[21701,10701,18324,16763,22190,21756],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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