{"id":189891,"date":"2021-12-09T15:30:47","date_gmt":"2021-12-09T15:30:47","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=189891"},"modified":"2021-12-09T19:53:00","modified_gmt":"2021-12-09T19:53:00","slug":"zara-unveils-premium-in-house-label-zara-atelier","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/zara-unveils-premium-in-house-label-zara-atelier\/","title":{"rendered":"Zara unveils premium in-house label, Zara Atelier"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/zara\/\">Zara<\/a><\/span> has introduced a new in-house label, Zara Atelier, which focuses on high-end design and exquisite craftsmanship.<\/strong><!--more--><\/p>\n<p>The new label, which will drop two limited collections each year, is designed by Zara's in-house team with each collection offering an \"elevated, artistic interpretation of an iconic wardrobe staple\".<\/p>\n<p>The first collection, which drops today, <strong>consists of<\/strong> <strong>six outerwear styles with with couture touches<\/strong>, including marabou-trimmed collars and sequin-embroidered lapel detailing. Highlights include an ankle-length cape coat embroidered with oriental-inspired floral designs and velvet appliqu\u00e9, an A-line dressing-gown style in lurex and candlewick jacquard with a removable faux-fur shearling shawl collar and antique gold pyramid studs.<\/p>\n<p>The collection also features crafted ponchos and overcoat styles for the day, with embellishments and embroidered mixed with modern, wearable shapes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-189894 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/Zara-Atelier-2-01.jpg\" alt=\"\" width=\"1728\" height=\"1080\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/Zara-Atelier-2-01.jpg 1728w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/Zara-Atelier-2-01-300x188.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/Zara-Atelier-2-01-1024x640.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/Zara-Atelier-2-01-768x480.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/Zara-Atelier-2-01-1536x960.jpg 1536w\" sizes=\"(max-width: 1728px) 100vw, 1728px\" \/><\/p>\n<p>Each Zara Atelier style will be produced in limited quantities and will be available on <strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.zara.com\/uk\/en\/woman-editorial-2-mkt1098.html?v1=1966950\">Zara.com<\/a><\/span><\/strong> and in selected stores from 9 December. Prices range from \u00a3259 to \u00a3349.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":189893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[35,10216,22143],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zara unveils premium in-house label, Zara Atelier - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Zara has introduced a new in-house label, Zara Atelier, which focuses on high-end design and exquisite craftsmanship. 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