{"id":189434,"date":"2021-12-06T18:00:10","date_gmt":"2021-12-06T18:00:10","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=189434"},"modified":"2021-12-06T20:22:26","modified_gmt":"2021-12-06T20:22:26","slug":"shackleton-opens-pop-up-shop-on-regent-street","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/shackleton-opens-pop-up-shop-on-regent-street\/","title":{"rendered":"Shackleton opens pop-up shop on Regent Street"},"content":{"rendered":"<p>Luxury British performance outerwear brand Shackleton has just opened a new<strong> 900 sq ft pop-up concept store at 63 Regent Street in London<\/strong> \u2013 set to run until April 2022.<\/p>\n<p><!--more--><\/p>\n<p>The store is located <strong>a stone\u2019s throw from 4 Burlington Street in Mayfair, the address where Sir Ernest Shackleton set up his polar expedition HQ in 1913.<\/strong><\/p>\n<p>A sign outside the store takes the words used by Shackleton for a newspaper advertisement to recruit explorers for his famous 1914 Antarctic expedition. It reads: \u201c<strong>Men Wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger.<\/strong> Safe return doubtful, honour and recognition in event of success.\u201d<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/shackleton-opens-pop-up-shop-on-regent-street\/img_8135-2\/\" rel=\"attachment wp-att-189437\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189437\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/IMG_8135-2.jpeg\" alt=\"Shackleton\" width=\"800\" height=\"1067\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/IMG_8135-2.jpeg 800w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/IMG_8135-2-225x300.jpeg 225w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/IMG_8135-2-768x1024.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>The store features the latest 100% recycled AW21 collection, with key pieces including the \"Haakon Tactical Parka\", the \"Lokroy All-Conditions Parka\" and the \"Rothera\" hooded down jacket.<\/p>\n<p>Visitors to the store can <strong>view exclusive film and photography of the current record-breaking Adaptive Antarctica expedition to the South Pole,<\/strong> which is being undertaken by adaptive explorer Martin Hewitt, and Shackleton\u2019s Director of Expeditions, Louis Rudd.<\/p>\n<p>In-store, those looking for \u201cthe adventure of a lifetime\u201d are invited t<strong>o discover the range of exhilarating expedition travel experiences<\/strong> the brand is offering through \"Shackleton Challenges\", the company\u2019s \u201cultra-travel\u201d business which challenges people to push themselves to the limit in some of the world\u2019s most spectacular and extreme environments.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/shackleton-opens-pop-up-shop-on-regent-street\/shackleton-inside-new-pop-up-shop\/\" rel=\"attachment wp-att-189438\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189438\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/SHACKLETON-INSIDE-NEW-POP-UP-SHOP.jpeg\" alt=\"\" width=\"800\" height=\"1067\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/SHACKLETON-INSIDE-NEW-POP-UP-SHOP.jpeg 800w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/SHACKLETON-INSIDE-NEW-POP-UP-SHOP-225x300.jpeg 225w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/SHACKLETON-INSIDE-NEW-POP-UP-SHOP-768x1024.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Over the coming months, the store will be playing host to an array of activities, with events and speakers to commemorate the centenary of Shackleton\u2019s death in 2022.<\/p>\n<p>Martin Brooks, Co-founder and CEO of Shackleton, said: \u201cWe have a powerful brand with a unique story, married to a range of high-performance expedition-grade apparel and an exciting expedition travel offering. Now <strong>our job is to extend our reach and connect all of this to as many people as possible.<\/strong> Regent Street is an outstanding, iconic location that delivers both quality and quantity of audience in spades.<\/p>\n<p>\u201cThe store is a stone\u2019s throw from 4 Burlington Street, which was where Shackleton launched\u00a0The Imperial Trans-Antarctic Expedition in 1914.<\/p>\n<p>\u201cThere'll be a big moment on 5 January, 2022, which is the <strong>centenary of the death of Ernest Shackleton.<\/strong>\u00a0We are launching\u00a0a partnership with the Royal\u00a0Geographical Society\u00a0to support this.\u201d<\/p>\n<p>It\u2019s the third London seasonal pop-up shop the brand has undertaken, the first being for three months from early December 2019 at 68 Duke Street in Mayfair, and the second being at the beginning of December, 2020, at 11 King\u2019s Road in Chelsea, which was later impacted by Lockdown 3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":189436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[13531,9829,13529],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shackleton opens pop-up shop on Regent Street - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Luxury British performance outerwear brand Shackleton has just opened a new 900 sq ft pop-up concept store at 63 Regent Street in London \u2013 set to run\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/shackleton-opens-pop-up-shop-on-regent-street\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shackleton opens pop-up shop on Regent Street - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Luxury British performance outerwear brand Shackleton has just opened a new 900 sq ft pop-up concept store at 63 Regent Street in London \u2013 set to run\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/shackleton-opens-pop-up-shop-on-regent-street\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-06T18:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T20:22:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/SHACKLETON-NEW-REGENT-STREET-POP-UP-SHOP.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"825\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/shackleton-opens-pop-up-shop-on-regent-street\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/shackleton-opens-pop-up-shop-on-regent-street\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Shackleton opens pop-up shop on Regent Street\",\"datePublished\":\"2021-12-06T18:00:10+00:00\",\"dateModified\":\"2021-12-06T20:22:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/shackleton-opens-pop-up-shop-on-regent-street\/\"},\"wordCount\":418,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Martin Brooks\",\"Regent Street\",\"Shackleton\"],\"articleSection\":{\"1\":\"News &amp; 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