{"id":188091,"date":"2021-11-25T10:39:25","date_gmt":"2021-11-25T10:39:25","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=188091"},"modified":"2021-11-25T21:06:38","modified_gmt":"2021-11-25T21:06:38","slug":"superdry-to-open-new-concept-store-in-cheltenham","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/superdry-to-open-new-concept-store-in-cheltenham\/","title":{"rendered":"Superdry to open new concept store in Cheltenham"},"content":{"rendered":"<p>Superdry will open a new concept store at 102-104 Promenade, Cheltenham, on 1 December, 2021, with a unique showcase for two of the brand\u2019s new collections, \"Superdry Studios\" and \"Performance Sport\".<\/p>\n<p><!--more--><\/p>\n<p>The Superdry Studios + Sport boutique will offer both men\u2019s and women\u2019s collections, with the <strong>Studios \u201celevated capsule wardrobe\u201d focusing on classic silhouettes and more sustainable fabrics,<\/strong> such as organic cotton and hemp. The <strong>Performance Sport offer utilises technical details to \u201coptimise every workout\u201d<\/strong>, across \u2018run\u2019, \u2018train\u2019, \u2018flex\u2019 and \u2018snow\u2019. The new store will also feature the brand\u2019s recycled range and women\u2019s Cult Studios pieces.<\/p>\n<div id=\"attachment_188097\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.theindustry.fashion\/superdry-to-open-new-concept-store-in-cheltenham\/image-5\/\" rel=\"attachment wp-att-188097\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-188097\" class=\"size-full wp-image-188097\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/11\/image.png\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/11\/image.png 1000w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/11\/image-300x200.png 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/11\/image-768x512.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-188097\" class=\"wp-caption-text\">Superdry Sport<\/p><\/div>\n<p>The new store marks a <strong>return to retail in Cheltenham for Superdry CEO, Julian Dunkerton,\u00a0as that was where he started out with his first Cult Clothing store in 1985,<\/strong> before the Superdry own brand was introduced in 2003 when he joined forces with designer, James Holder, who was the founder of the Bench brand. Such was the success of Superdry in Cult Clothing stores, the first Superdry own brand store was opened in Covent Garden in 2004.<\/p>\n<div id=\"attachment_188098\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.theindustry.fashion\/superdry-to-open-new-concept-store-in-cheltenham\/cr16128_studios_ss21_agile_jr_-725\/\" rel=\"attachment wp-att-188098\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-188098\" class=\"size-full wp-image-188098\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/11\/CR16128_Studios_ss21_agile_JR_-725.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/11\/CR16128_Studios_ss21_agile_JR_-725.jpg 1000w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/11\/CR16128_Studios_ss21_agile_JR_-725-300x200.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/11\/CR16128_Studios_ss21_agile_JR_-725-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-188098\" class=\"wp-caption-text\">Superdry Studios<\/p><\/div>\n<p>The first 100 customers through the door of the new Cheltenham store spending over \u00a375 will receive a free Studios organic cotton tote bag with a reusable sport water bottle inside.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":188096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[12268,10812],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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