{"id":187233,"date":"2021-11-18T16:20:25","date_gmt":"2021-11-18T16:20:25","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=187233"},"modified":"2021-11-18T16:53:13","modified_gmt":"2021-11-18T16:53:13","slug":"manolo-blahnik-unveils-interactive-virtual-museum-to-celebrate-50th-anniversary","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/manolo-blahnik-unveils-interactive-virtual-museum-to-celebrate-50th-anniversary\/","title":{"rendered":"Manolo Blahnik unveils interactive virtual museum to celebrate 50th anniversary"},"content":{"rendered":"

British luxury footwear brand Manolo Blahnik<\/span><\/a> has today launched an interactive virtual exhibition showcasing its extensive history archives to celebrate its 50th anniversary.<\/strong><\/p>\n

The \"Manolo Blahnik Archives: A New Way of Walking\" features five immersive virtual rooms which celebrates past and present pivotal moments and explores different elements of the brand.<\/strong> The interactive exhibition also reveals for the first time the breadth of the luxury footwear label\u2019s archives.<\/span><\/a><\/p>\n

Each of the five rooms - Palette, The Seventies, Friendships, Gold and Family - highlights different significant moments of the brand, including the backstories of some of the most well-known designs and the women who have worn them.<\/p>\n

\"Exploring an extraordinary collection of original drawings, the experience unveils Blahnik\u2019s unique artistic flair, the intricacy invested in each design, his humour, and the remarkable scope of his cultural references,\" the brand explained.<\/p>\n

The virtual archives have been a long-term ambition of the company\u2019s chief executive Kristina Blahnik and have been designed under her direction. Compiled by renowned industry expert, Judith Clark with Manolo Blahnik himself and the brand\u2019s in-house archive team,\u00a0the virtual world has been in the making for 18-months by Amsterdam-based digital design studio R\u014dnin.<\/p>\n

Manolo Blahnik, Designer and founder of the eponymous brand said in a statement: \u201cI want this to be a space where others can learn and feel inspired to create. It\u2019s very important to me personally, that even those who can\u2019t buy my shoes are able to feel a connection to Manolo Blahnik and who we are, 'A New Way of Walking\u2019 offers that.<\/p>\n

\u201cThis experience would not have been possible without Judith Clark who has expertly curated the content and my niece Kristina who had the vision bring this project to life so wonderfully. It has been such a joy to relive some of the magnificent moments in my career and uncover things I have not thought about or seen for years! Also, to celebrate the team behind Manolo Blahnik is very special to me, none of this would be possible without them.\u201d<\/p>\n