{"id":185612,"date":"2021-11-08T14:29:26","date_gmt":"2021-11-08T14:29:26","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=185612"},"modified":"2021-11-08T15:08:02","modified_gmt":"2021-11-08T15:08:02","slug":"kim-kardashians-skims-hints-at-menswear-collection-with-new-trademark-filing","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/kim-kardashians-skims-hints-at-menswear-collection-with-new-trademark-filing\/","title":{"rendered":"Kim Kardashian's SKIMS hints at menswear collection with new trademark filing"},"content":{"rendered":"<p><strong>Following the announcement of its hotly anticipated capsule collaboration with<a href=\"https:\/\/www.theindustry.fashion\/the_directory\/fendi\/\"><span style=\"color: #ff0000;\"> Fendi<\/span><\/a>, Kim Kardashian's SKIMS label appears to be expanding into menswear.<\/strong><!--more--><\/p>\n<p>The label, which launched in 2019, filed a trademark for \"HIMS by SKIMS\", which includes \"hats, leggings, loungewear, shapewear, slippers, socks, sweatpants, T-shirts, underwear, boxer briefs, boxer shorts, hoodies\".<\/p>\n<p>The move marks SKIM's latest development in its line expansion, following its filing in April this year covering fragrances, lotions and accessories under the \"HIMS by SKIMS\" trademark.<\/p>\n<p>The brand also trademarked \"SKIMS CARE\" which covers \"laundry detergent, antistatic dryer sheets, laundry sheets infused with fabric softener, fabric softeners and powder laundry.\"<\/p>\n<p>Despite the initial trademark filings, Kim Kardashian has yet to announce a launch for both\u00a0HIMS by SKIMS and SKIMS CARE lines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":140166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[14417,18271],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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