{"id":184526,"date":"2021-10-31T18:20:20","date_gmt":"2021-10-31T18:20:20","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=184526"},"modified":"2021-10-31T18:20:45","modified_gmt":"2021-10-31T18:20:45","slug":"joe-browns-targets-100m-in-sales-by-2026","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/joe-browns-targets-100m-in-sales-by-2026\/","title":{"rendered":"Joe Browns targets \u00a3100m in sales by 2026"},"content":{"rendered":"<p>Joe Browns, the British fashion and lifestyle brand, is <strong>targeting \u00a3100m in sales by 2026 having had a strong start to the AW21 trading period with a cumulative growth of 68%.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The \u00a3100m target would see the brand, founded by Simon Brown 23 years ago,<strong> achieve 186% growth on today's sales.<\/strong> Speaking to <em>TheIndustry.fashion<\/em>, Brown said the ambitious target could be achieved by introducing his \"age agnostic\" brand to more consumers.<\/p>\n<p>Joe Browns currently retails though two own-brand stores, via its website, a print brochure and through partner channels, and will be expanding sales across all of those channels in the coming years, as well as targeting more international sales.<\/p>\n<p>In anticipation of the growth the Leeds-based business has <strong>increased its warehousing capacity via a \u00a31.5m extension and is looking to double the size of its e-commerce team.<\/strong> It has also recruited former N Brown buying director Jane Reik, who has been developing its product and processes.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/joe-browns-targets-100m-in-sales-by-2026\/simon-brown-portrait\/\" rel=\"attachment wp-att-184530\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184530\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/Simon-Brown-Portrait.jpg\" alt=\"\" width=\"800\" height=\"1107\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/Simon-Brown-Portrait.jpg 800w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/Simon-Brown-Portrait-217x300.jpg 217w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/Simon-Brown-Portrait-740x1024.jpg 740w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/Simon-Brown-Portrait-768x1063.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>To complement the bold and quirky clothing collection, the company has r<strong>ecently introduced homewares and a loungewear collection, Sloe Joes,<\/strong> which landed online just as pandemic hit and demand for such products boomed. It has also added a more premium line, called Boutique, and certain key styles from the line have already sold out.<\/p>\n<p>Brown said one of the factors that led him to believe in the growth potential of the brand was <strong>the wide range of ages to whom it appealed.<\/strong> One of its major partners said it was selling most of its product to a 24-30-year-old customer, who is younger than the brand had believe its core customer to be.<\/p>\n<p>\"The customer base is getting broader. We are truly inclusive brand. <strong>If you want to have fun, want to feel liberated and want to look good, we\u2019re the people to come to. We are age agnostic,<\/strong>\" he said.<\/p>\n<p><em>Check back early next week for a full interview with Joe Brown's Simon Brown.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":184529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,10585,6,10494],"tags":[12045,12246],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joe Browns targets \u00a3100m in sales by 2026 - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Joe Browns, the British fashion and lifestyle brand, is targeting \u00a3100m in sales by 2026 having had a strong start to the AW21 trading period with a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/joe-browns-targets-100m-in-sales-by-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joe Browns targets \u00a3100m in sales by 2026 - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Joe Browns, the British fashion and lifestyle brand, is targeting \u00a3100m in sales by 2026 having had a strong start to the AW21 trading period with a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/joe-browns-targets-100m-in-sales-by-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-31T18:20:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-31T18:20:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/Car-Shot-Female.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/joe-browns-targets-100m-in-sales-by-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/joe-browns-targets-100m-in-sales-by-2026\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Joe Browns targets \u00a3100m in sales by 2026\",\"datePublished\":\"2021-10-31T18:20:20+00:00\",\"dateModified\":\"2021-10-31T18:20:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/joe-browns-targets-100m-in-sales-by-2026\/\"},\"wordCount\":328,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Joe Browns\",\"Simon Brown\"],\"articleSection\":[\"Brands &amp; 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