{"id":183372,"date":"2021-10-22T09:27:33","date_gmt":"2021-10-22T08:27:33","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=183372"},"modified":"2021-10-22T19:43:33","modified_gmt":"2021-10-22T18:43:33","slug":"warm-wonderful-announces-debut-pop-up-in-seven-dials","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/warm-wonderful-announces-debut-pop-up-in-seven-dials\/","title":{"rendered":"Warm & Wonderful announces debut pop-up in Seven Dials"},"content":{"rendered":"

Warm & Wonderful<\/span> has continued its recent renaissance with the launch of its first physical retail space since the 90s.<\/strong><\/p>\n

<\/p>\n

The independent British knitwear, most well-known for its iconic red sheep sweater and famously worn by a host of 80s icons, will also launch its first e-commerce site<\/a><\/span><\/strong>.<\/p>\n

Located at 55 Monmouth Stree<\/strong>t, the 500 sq ft store will stock the brand's latest collection including its famous sheep sweater, children's sweaters and a range of apparel and accessories.\u00a0Founded in 1979 by Joanna Osborne and Sally Muir, who sold their knitted jumpers from a market stall in Covent Garden, the brand rose to fame when the likes of Princess Diana and David Bowie appeared in their red sheep sweaters.<\/p>\n

Warm & Wonderful is enjoying a sudden renaissance this year, with placements on Netflix\u2019s The Crown, a spot in the V&A museum and a collaboration with New York\u2019s Rowing Blazers.<\/p>\n

Joanna Osborne, <\/strong>Co-Founder of Warm & Wonderful<\/strong>, said: \u201cThis is a significant opening for our brand. We chose Seven Dials as it is situated in the midst of like-minded shops and therefore customers, making it the perfect destination for our latest collection. The fact it is just a stone\u2019s throw away from our original market stall makes it all the more special for us.\u201d<\/p>\n

\"\"<\/p>\n

The latest offerings from Warm & Wonderful will also be available from Rowing Blazers and Liberty London.<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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