{"id":182465,"date":"2021-10-14T12:48:10","date_gmt":"2021-10-14T11:48:10","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=182465"},"modified":"2021-10-14T19:43:48","modified_gmt":"2021-10-14T18:43:48","slug":"amazon-fashion-expands-prime-try-before-you-buy-service","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/amazon-fashion-expands-prime-try-before-you-buy-service\/","title":{"rendered":"Amazon Fashion expands Prime Try Before You Buy service"},"content":{"rendered":"<p>Amazon Fashion has doubled the amount of fashion items available on its Prime Try Before You Buy service, with <strong>10 million styles now available to Prime Customers in the US, UK and across Europe<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>Initially called Prime Wardrobe and launched in the US in 2019, the service allows customers to <strong>purchase up to six items and checkout without payment,<\/strong> try on the items at home and return what they don't want for free within seven days.<\/p>\n<p>Prime members can shop from globally big name labels such as <strong>Calvin Klein, Tommy Hilfiger, Levi\u2019s, Scotch &amp; Soda, Pinko, Lacoste, Love Moschino, Hugo Boss, New Balance, Puma<\/strong> and many more. Also available are Amazon Fashion brands such as Amazon Essentials and Goodthreads, as well as small fashion business and emerging designers.<\/p>\n<p>\u201cWe\u2019ve almost doubled the number of members we serve through Prime Try Before You Buy worldwide since last year, and we are <strong>delighted to offer this fashion shopping experience to more customers in more countries,<\/strong>\u201d said Ruth Diaz,\u00a0Vice President, Amazon Fashion Europe.<\/p>\n<p>\"Prime Try Before You Buy helps customers discover new brands and styles. We are delighted to learn that <strong>more than half of Prime Try Before You Buy orders are placed by customers who have not shopped the brand on Amazon befor<\/strong>e; it\u2019s wonderful to see Prime members experimenting with fashion through this service.\u201d<\/p>\n<p>Image: Influencer\u00a0Emma Louise Connolly for Amazon Fashion<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":182469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,6,10494],"tags":[9783,10128,16053],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Fashion expands Prime Try Before You Buy service - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Amazon Fashion has doubled the amount of fashion items available on its Prime Try Before You Buy service, with 10 million styles now available to Prime\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/amazon-fashion-expands-prime-try-before-you-buy-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Fashion expands Prime Try Before You Buy service - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Amazon Fashion has doubled the amount of fashion items available on its Prime Try Before You Buy service, with 10 million styles now available to Prime\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/amazon-fashion-expands-prime-try-before-you-buy-service\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T11:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T18:43:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/image011.png\" \/>\n\t<meta property=\"og:image:width\" content=\"563\" \/>\n\t<meta property=\"og:image:height\" content=\"843\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/amazon-fashion-expands-prime-try-before-you-buy-service\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/amazon-fashion-expands-prime-try-before-you-buy-service\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Amazon Fashion expands Prime Try Before You Buy service\",\"datePublished\":\"2021-10-14T11:48:10+00:00\",\"dateModified\":\"2021-10-14T18:43:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/amazon-fashion-expands-prime-try-before-you-buy-service\/\"},\"wordCount\":243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Amazon\",\"Amazon Fashion\",\"Ruth Diaz\"],\"articleSection\":{\"0\":\"Fashion\",\"2\":\"News &amp; 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