{"id":180971,"date":"2021-10-04T16:30:26","date_gmt":"2021-10-04T15:30:26","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=180971"},"modified":"2021-10-06T09:29:46","modified_gmt":"2021-10-06T08:29:46","slug":"jaeger-relaunches-with-first-capsule-collection-since-acquisition-by-ms","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/jaeger-relaunches-with-first-capsule-collection-since-acquisition-by-ms\/","title":{"rendered":"Jaeger relaunches with first capsule collection since acquisition by M&#038;S"},"content":{"rendered":"<p>This Wednesday 6 October sees the official relaunch of Jaeger on M&amp;S.com \u2013 the <strong>first capsule collection since M&amp;S acquired Jaeger for \u00a36m in January 2021.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Following the initial online launch, an in-store trial of the AW21 men\u2019s and women\u2019s Jaeger capsule collections will begin from the end October, with <strong>12 M&amp;S stores initially selected,<\/strong> including Marble Arch and King\u2019s Road in London, Bluewater, Camberley, Cheshire Oaks,\u00a0Cribbs Causeway, Edinburgh,\u00a0Grafton Street in Dublin,\u00a0Handforth,\u00a0Harrogate, Newcastle\u00a0and\u00a0Stratford.<\/p>\n<p>The retail strategy will <strong>initially explore different models, such as \u201csell by sample\u201d (browse in-store, buy online)<\/strong> at Cribs Causeway to a full shop within shop in Edinburgh, with a separate Jaeger entrance.<\/p>\n<p>As with all products on M&amp;S.com, <strong>Jaeger items will be available for next day delivery<\/strong> or click and collect to over 700 M&amp;S locations.<\/p>\n<p>The AW21 capsule collections aim to demonstrate the design direction that Jaeger will be taking, and will be followed by a broadened product offer for SS22.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-180971 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jaeger-relaunches-with-first-capsule-collection-since-acquisition-by-ms\/pro00001980_jaeger_jmr_shot_08_00635_f1a\/'><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"933\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_08_00635_F1A.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_08_00635_F1A.jpg 700w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_08_00635_F1A-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jaeger-relaunches-with-first-capsule-collection-since-acquisition-by-ms\/pro00001980_jaeger_jmr_shot_09_00645_f1a\/'><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"934\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_09_00645_F1A.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_09_00645_F1A.jpg 700w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_09_00645_F1A-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jaeger-relaunches-with-first-capsule-collection-since-acquisition-by-ms\/pro00001980_jaeger_jmr_shot_10_00755_f1a\/'><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"933\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_10_00755_F1A.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_10_00755_F1A.jpg 700w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_10_00755_F1A-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jaeger-relaunches-with-first-capsule-collection-since-acquisition-by-ms\/pro00001980_jaeger_jmr_shot_11_00834_f1a\/'><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"933\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_11_00834_F1A.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_11_00834_F1A.jpg 700w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_11_00834_F1A-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jaeger-relaunches-with-first-capsule-collection-since-acquisition-by-ms\/pro00001980_jaeger_jmr_shot_13_00893_f1a\/'><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"933\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_13_00893_F1A.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_13_00893_F1A.jpg 700w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_13_00893_F1A-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jaeger-relaunches-with-first-capsule-collection-since-acquisition-by-ms\/pro00001980_jaeger_jmr_shot_14_00937_f1a\/'><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"933\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_14_00937_F1A.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_14_00937_F1A.jpg 700w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/10\/PRO00001980_JAEGER_JMR_Shot_14_00937_F1A-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>The AW21 collection includes <strong>silk dresses from \u00a3199, wool coats also from \u00a3199 and cashmere knitwear from \u00a3125,<\/strong> with \u201chero\u201d pieces including Jaeger\u2019s shift dress and pea coat.<\/p>\n<p>M&amp;S recognised the opportunity for a complementary addition to its own-brand range business, as part of its wider\u00a0\"Brands at M&amp;S\" strategy<a href=\"https:\/\/corporate.marksandspencer.com\/media\/press-releases\/5ff7017fc6fe1bc26cb21d12\/turbocharging-m-and-s-com-m-and-s-announces-the-online-launch-of-brands-at-m-and-s-this-spring\">.<\/a>\u00a0An independent team has been assembled to reinvigorate the brand under the leadership of experienced managing director Fiona Lambert.<\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"560\" src=\"https:\/\/www.youtube.com\/embed\/UsOGv6_OyCA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Lambert said: \u201cThere\u2019s nothing more exciting than relaunching a brand and <strong>we are delighted to have taken the fabulous heritage of Jaeger and reimagined<\/strong> it with British modernity and sensorial quality that we believe will create \u201ctomorrow\u2019s vintage\u201d. From the luxe wool suit to the tartan mini, this first capsule collection truly gives a flavour of what Jaeger will stand for \u2013 effortless elegance.<\/p>\n<p>\u201cWe\u2019re\u00a0looking forward to hearing feedback on our ranges\u00a0from new customers and those who have\u00a0been loyal to the brand over the years.<strong> What\u2019s most exciting is this is just the beginning<\/strong>.\u201d<\/p>\n<p>Richard Price, MD of M&amp;S Clothing &amp; Home,\u00a0added: \u201cWe\u2019re <strong>shaping the future of M&amp;S clothing to be more relevant, more often for our customers<\/strong> \u2013 responding to the emergence of platform retailing alongside utilising the strength of our own brand product\u00a0engine.<\/p>\n<p>\u201cWith Jaeger, we have the opportunity to exclusively offer our 22 million customers a much-loved heritage brand which, under Fiona\u2019s leadership, is supported by our infrastructure but has independent vison\u00a0and\u00a0values \u2013 making it an important part of the M&amp;S family.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":180977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[9825,9908,3211],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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