{"id":179959,"date":"2021-09-21T20:25:36","date_gmt":"2021-09-21T19:25:36","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=179959"},"modified":"2021-09-21T20:38:35","modified_gmt":"2021-09-21T19:38:35","slug":"jenson-button-fronts-hackett-londons-new-aw21-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/jenson-button-fronts-hackett-londons-new-aw21-campaign\/","title":{"rendered":"Jenson Button fronts Hackett London\u2019s new AW21 campaign"},"content":{"rendered":"<p><strong>British racing driver and former Formula 1 world champion Jenson Button has swapped speed for style as the model for Hackett London\u2019s new AW21 campaign.<\/strong><!--more--><\/p>\n<p>Launched under the banner \u201cEmbrace the Curves of Life\u201d, Button wears key pieces from the AW21 collection, including a new take on the classic Hackett London parka and the tech \u2018Velospeed\u2019 jacket, among other hero pieces.<\/p>\n<p><strong>Inspired by the importance of living each day with boldness<\/strong>, the campaign was shot at Brands Hatch, the race circuit where Button raced during his professional career.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-179959 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jenson-button-fronts-hackett-londons-new-aw21-campaign\/j2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J2-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J2-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J2-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J2-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J2-1536x864.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jenson-button-fronts-hackett-londons-new-aw21-campaign\/j1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J1-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J1-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J1-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J1-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J1-1536x864.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jenson-button-fronts-hackett-londons-new-aw21-campaign\/j11\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J11-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J11-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J11-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J11-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J11-1536x864.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J11.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jenson-button-fronts-hackett-londons-new-aw21-campaign\/j6\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J6-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J6-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J6-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J6-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J6-1536x864.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J6.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jenson-button-fronts-hackett-londons-new-aw21-campaign\/j4\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J4-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J4-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J4-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J4-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J4-1536x864.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jenson-button-fronts-hackett-londons-new-aw21-campaign\/j3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J3-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J3-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J3-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J3-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J3-1536x864.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jenson-button-fronts-hackett-londons-new-aw21-campaign\/j8\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J8-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J8-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J8-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J8-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J8-1536x864.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J8.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jenson-button-fronts-hackett-londons-new-aw21-campaign\/j7\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J7-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J7-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J7-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J7-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J7-1536x864.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J7.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/jenson-button-fronts-hackett-londons-new-aw21-campaign\/j9\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J9-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Hackett London\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J9-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J9-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J9-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J9-1536x864.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/J9.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Marcella Wartenbergh, CEO of AWWG, the parent company of Hackett London, which also owns the Pepe Jeans London and Fa\u00e7onnable brands, said: \u201cWe\u2019re pleased to announce this new collaboration. Not only is Jenson a fantastic sportsman, he has become an inspiring advisor with impeccable style. Mr. Button illustrates the spirit of the Hackett London man.\u201d<\/p>\n<p>A link to motor racing and fast cars is nothing new for Hackett London, having had a long-standing partnership and collection with Aston Martin, but getting Button on board to model its main collection for AW21 should fast-track the brand back in to the hearts and minds of old Hackett customers, and new.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":179968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[17708,21211,21210,17710,9861],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jenson Button fronts Hackett London\u2019s new AW21 campaign - 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