{"id":179387,"date":"2021-09-17T12:10:29","date_gmt":"2021-09-17T12:10:29","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=179387"},"modified":"2021-09-20T19:53:35","modified_gmt":"2021-09-20T19:53:35","slug":"arctic-army-set-to-launch-luxury-casualwear-for-aw21","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/arctic-army-set-to-launch-luxury-casualwear-for-aw21\/","title":{"rendered":"Arctic Army set to launch luxury casualwear for AW21"},"content":{"rendered":"

Bristol based outerwear brand Arctic Army is launching a new line of luxury casualwear for AW21 at the end of September in retailers including Selfridges, Harrods, Harvey Nichols and Flannels.<\/p>\n

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Influenced by 1990\u2019s rap and R&B culture, the brand has risen to prominence in recent years having been worn by artists including rappers Saweetie, B Young<\/strong> and Jay 1<\/strong>, as well as by Chip, Bugzy Malone<\/strong> and hip hop duo Krept and Konan<\/strong> on hit BBC show The Rap Game UK.<\/p>\n

Co-Founder of Arctic Army, Ed Jefferson, said: \u201cOur decision to launch casualwear is the initial phase of our expansion into becoming an all year round brand. Our outerwear is very successful, however we want our customers to be able to wear a full look and have the opportunity to not just wear the brand in the winter.<\/p>\n\n\t\t