{"id":179196,"date":"2021-09-15T10:30:13","date_gmt":"2021-09-15T10:30:13","guid":{"rendered":"https:\/\/www.theindustry.fashion\/farfetch-launches-photography-project-to-re-invent-the-way-of-finding-fashion-inspiration\/"},"modified":"2021-09-16T16:59:49","modified_gmt":"2021-09-16T16:59:49","slug":"farfetch-launches-photography-project-to-re-invent-the-way-of-finding-fashion-inspiration","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/farfetch-launches-photography-project-to-re-invent-the-way-of-finding-fashion-inspiration\/","title":{"rendered":"Farfetch launches photography project to re-invent the way people find fashion inspiration"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.theindustry.fashion\/intelligence\/farfetch\">Farfetch<\/a> has announced a new international photography project, aiming to re-invent the way people find fashion inspiration, titled 'The Art of Choice'.<\/strong><!--more--><\/p>\n<p>The project is inspired by the concept that an image from yesterday can become a tool for fashion conversations and inspiration today.<\/p>\n<p>Pop culture auteurs including music artist FKA twigs, photographer Tyler Mitchell and architect\/musician Carl Gerges, supported by writer and curator Antwaun Sargent, have <strong>selected a themed series of images from Magnum Photos\u2019 iconic archive of 20th-century photography, acting as their own ode to people, places and style including the cities they love.<\/strong><\/p>\n<p>Magnum is the leading force in the world of photojournalism from the last century. Its iconic archives include some of the most celebrated photographers of all time. Images shot over the past decades see their subjects wearing pieces that inevitably reflect the categories of clothes we wear today.<\/p>\n<p>The campaign was <strong>developed by Farfetch with New Systems for Ideas, a recently formed international collective focused on pioneering the interaction between fashion and technology<\/strong> through innovative ideas.<\/p>\n<p>TheIndustry.fashion has curated a gallery to showcase the new project:<\/p>\n\n<p>Holli Rogers, Chief Brand Officer at Farfetch, said: \u201cWith the world\u2019s largest selection of fashion available, Farfetch customers have a rare level of choice that allows them to transcend seasonal trends and freely curate the looks that express their own style and individuality. <strong>'The Art of Choice' is a fun and inspirational way to look back at timeless images of people and style for today\u2019s fashion inspiration and bring to life this concept of infinite choice.<\/strong><\/p>\n<p>\u201cI believe that fashion was born on the streets - the original street style! What others wear, and how they make it their own is a huge inspiration to me - how we interpret what we see outside in the world will often play out in our own personal style. We\u2019ve all been through this extraordinary period in time where so much has changed and we\u2019ve reflected on what\u2019s important to each of us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farfetch has announced a new international photography project, aiming to re-invent the way people find fashion inspiration, titled 'The Art of Choice'.<\/p>\n","protected":false},"author":49,"featured_media":179197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[9921,11242,21138,9991,21137],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farfetch launches photography project to re-invent the way people find fashion inspiration - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Farfetch has announced a new international photography project, aiming to re-invent the way people find fashion inspiration, titled &#039;The Art of Choice&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/farfetch-launches-photography-project-to-re-invent-the-way-of-finding-fashion-inspiration\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farfetch launches photography project to re-invent the way people find fashion inspiration - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Farfetch has announced a new international photography project, aiming to re-invent the way people find fashion inspiration, titled &#039;The Art of Choice&#039;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/farfetch-launches-photography-project-to-re-invent-the-way-of-finding-fashion-inspiration\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-15T10:30:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-16T16:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/ff1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/farfetch-launches-photography-project-to-re-invent-the-way-of-finding-fashion-inspiration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/farfetch-launches-photography-project-to-re-invent-the-way-of-finding-fashion-inspiration\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Farfetch launches photography project to re-invent the way people find fashion inspiration\",\"datePublished\":\"2021-09-15T10:30:13+00:00\",\"dateModified\":\"2021-09-16T16:59:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/farfetch-launches-photography-project-to-re-invent-the-way-of-finding-fashion-inspiration\/\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Farfetch\",\"Holli Rogers\",\"Magnum Photos\",\"Photography\",\"photojournalism\"],\"articleSection\":[\"News &amp; 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