{"id":178616,"date":"2021-09-01T14:36:05","date_gmt":"2021-09-01T14:36:05","guid":{"rendered":"https:\/\/www.theindustry.fashion\/furmark-launched-to-ensure-animal-welfare-standards-in-natural-fur-supply-chain\/"},"modified":"2021-09-13T20:23:38","modified_gmt":"2021-09-13T20:23:38","slug":"furmark-launched-to-ensure-animal-welfare-standards-in-natural-fur-supply-chain","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/furmark-launched-to-ensure-animal-welfare-standards-in-natural-fur-supply-chain\/","title":{"rendered":"Furmark\u00ae launched to ensure animal welfare standards in natural fur supply chain"},"content":{"rendered":"
The International Fur Federation (IFF), with input from luxury group LVMH, has unveiled the Furmark\u00ae<\/sup> which it says will guarantee animal welfare and environmental standards in the natural fur supply chain.<\/strong><\/p>\n <\/p>\n In what has been described as the biggest industry shake-up to date, the new mark promises that certified\u00a0fur will be\u00a0traceable, verified, and guaranteed to have met recognised standards.<\/strong><\/p>\n Furmark\u00ae<\/sup>-certified products will have a unique alphanumeric label code that provides full traceability details<\/strong> (fur type; fur origin, animal welfare programme; manufacturer; and place of manufacture).\u00a0The standards have been decided with the input of industry leaders, scientists, sustainability leads and welfare experts.<\/p>\n Fully certified products must be processed by accredited dressers and dyers<\/strong> who meet the SafeFur Standard (covering sustainability, chemical usage, emissions, and product safety), which includes third-party testing.<\/p>\n Furmark\u00ae<\/sup>-certified products can only be manufactured by businesses that have passed due diligence checks<\/strong> conducted by brand protection and anti-counterfeiting experts. Each step of the process is recorded via a customer-accessible traceability component, ensuring transparency across the supply chain.<\/p>\n The IFF says the move will answer \"unfounded accusations\" of those opposed to the use of fur and will open up fur to a new audience.<\/p>\n