{"id":178575,"date":"2021-08-26T10:14:21","date_gmt":"2021-08-26T10:14:21","guid":{"rendered":"https:\/\/www.theindustry.fashion\/molly-mae-hague-appointed-as-uk-creative-director-of-prettylittlething\/"},"modified":"2021-10-04T12:10:18","modified_gmt":"2021-10-04T11:10:18","slug":"molly-mae-hague-appointed-as-uk-creative-director-of-prettylittlething","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/molly-mae-hague-appointed-as-uk-creative-director-of-prettylittlething\/","title":{"rendered":"Molly-Mae Hague appointed Creative Director of PrettyLittleThing"},"content":{"rendered":"

PrettyLittleThing<\/a> has announced the appointment of Molly-Mae Hague as UK and EU Creative Director, and has launched her first exclusively designed collection with the company.<\/strong><\/p>\n

Having previously worked with the brand as their UK Brand Ambassador and curating a range of edits, behind the scenes videos and podcast interviews, the influencer star has now joined the brand in a yearlong partnership working alongside their in-house Creative and Brand team throughout 2021 and 2022.<\/strong><\/p>\n

In this new role, Hague will take an active position in creatively directing upcoming campaigns for the brand<\/strong> and signing new faces within the UK and EU.<\/p>\n

Hague has also launched a 30-piece clothing collection featuring dresses and swimwear, ranging from sizes 4-30, priced between \u00a35-50. She will design two more full collections for PrettyLittleThing, as well as editing the brands usual offerings.<\/p>\n

Umar Kamani, CEO at PrettyLittleThing, said: \u201cThis felt like a natural fit for us. Molly has been a huge part of our PrettyLittleThing journey and she is so invested in the brand.<\/strong> We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months.\u201d<\/p>\n

Speaking on her new position, Molly-Mae added: \u201cI am so excited to announce my new role as Creative Director of PrettyLittleThing for the UK and EU. It's a dream to continue working with my favourite brand and we have so much to show you all! This is just the start.\u201d<\/p>\n

\u201cI hope you\u2019re all ready for my visions to come to life within this incredible brand. To celebrate this huge news I\u2019m bringing you without a doubt my best collection to date.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

PrettyLittleThing has announced the appointment of Molly-Mae Hague as UK and EU Creative Director, and has launched her first exclusively designed collection with the company.<\/p>\n","protected":false},"author":49,"featured_media":178957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763],"tags":[15841,14635,20981,19781,11373],"acf":[],"yoast_head":"\nMolly-Mae Hague appointed Creative Director of PrettyLittleThing - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"PrettyLittleThing has announced the appointment of Molly-Mae Hague as UK and EU Creative Director, and has launched her first exclusively designed collection with the company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/molly-mae-hague-appointed-as-uk-creative-director-of-prettylittlething\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Molly-Mae Hague appointed Creative Director of PrettyLittleThing - 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