{"id":178484,"date":"2021-08-17T13:30:57","date_gmt":"2021-08-17T13:30:57","guid":{"rendered":"https:\/\/www.theindustry.fashion\/in-pictures-allbirds-launches-its-first-performance-apparel-collection\/"},"modified":"2021-09-13T20:23:21","modified_gmt":"2021-09-13T20:23:21","slug":"in-pictures-allbirds-launches-its-first-performance-apparel-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/in-pictures-allbirds-launches-its-first-performance-apparel-collection\/","title":{"rendered":"In Pictures: Allbirds launches its first performance apparel collection"},"content":{"rendered":"
Sustainable footwear and apparel brand Allbirds<\/a> has announced the launch of its first performance apparel collection, named Natural Run Apparel.<\/strong><\/p>\n The new six-piece collection features items encompassing both menswear and womenswear <\/strong>including a vest, leggings, cycling shorts, a t-shirt and drawstring shorts.<\/p>\n After 2 years and more than 70 iterations, the performance apparel collection, made using all-natural eucalyptus tree and merino wool fibres<\/strong>, was put to the test over thousands of hours and met industry benchmarks for breathability, sweat-wicking, quick-drying, and comfort stretch.<\/p>\n The collection is the apparel industry\u2019s first performance line to be labeled entirely with its Carbon Footprint<\/strong>, ranging from 4.7 kg to 14.5 kg CO2e before being 100% offset to zero.<\/p>\n\n Retail prices for the Natural Run Apparel collection range between \u00a348 to \u00a398 and are available online and in its stores from today.<\/p>\n