{"id":167611,"date":"2020-10-13T10:12:00","date_gmt":"2020-10-13T10:12:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/missguided-launches-new-however-you-nude-empowerment-campaign\/"},"modified":"2021-08-06T12:07:34","modified_gmt":"2021-08-06T12:07:34","slug":"missguided-launches-new-however-you-nude-empowerment-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/missguided-launches-new-however-you-nude-empowerment-campaign\/","title":{"rendered":"Missguided launches new \u201cHowever You Nude\u201d empowerment campaign"},"content":{"rendered":"

Global fashion brand Missguided<\/a> has launched its \u201cHowever You Nude\u201d campaign, featuring diverse and empowering models to promote a new inclusive shapewear collection.<\/strong><\/p>\n

Last month, Missguided partnered with charity Models of Diversity to launch a competition to find models for their latest empowering campaign<\/a>. They chose 7 out of the 2,500 applicants to win \u00a31,000 and model in the shoot<\/strong> alongside other inspirational people.<\/p>\n

During 10 successful years, Models of Diversity have fought for people of minority, ethnic origin, older people, larger and smaller people, people with a disability, and non-binary gender people who are often underrepresented.<\/p>\n

The collection asks consumers to rethink the \u2018norm\u2019, through captivating imagery and video, introducing a collection that honours every shade and shape.<\/p>\n

The 78 piece full collection features underwear, shapewear and loungewear in 8 different shades and ranges from size 4 to 24, with prices ranging from \u00a35 to \u00a339.<\/strong><\/p>\n\n

The campaign includes stories of those with a disability, a story of a transgender woman and a story as a non-binary person.<\/p>\n

The collection features models such as trans advocate Dani St James, co-founder of \u201cNot A Phase\u201d, a charity which supports trans youth and Joy Cooper, an advocate for people with Ileostomy bags.<\/strong><\/p>\n