{"id":167543,"date":"2020-10-05T18:05:00","date_gmt":"2020-10-05T18:05:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/levis-launches-new-concept-store-in-soho-with-sustainable-denim-range-as-the-focus\/"},"modified":"2021-08-06T12:07:28","modified_gmt":"2021-08-06T12:07:28","slug":"levis-launches-new-concept-store-in-soho-with-sustainable-denim-range-as-the-focus","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/levis-launches-new-concept-store-in-soho-with-sustainable-denim-range-as-the-focus\/","title":{"rendered":"Levi\u2019s launches new concept store in Soho with sustainable denim range as the focus"},"content":{"rendered":"<p>Levi\u2019s has today launched its new \"Levi\u2019s Haus\" concept store at 41 Great Marlborough Street in London\u2019s Soho, complete with a new range, called \"Levi\u2019s by Levi\u2019s\" \u2013 <strong>made up entirely from repaired, reimagined and recycled product.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The new range is being <strong>sold exclusively at the new store and utilises Levi\u2019s back catalogue<\/strong> of designs, namely using faulty or returned items that didn\u2019t sell, as well as donations from employees and consumers. The new product range aims to encourage shoppers to purchase more thoughtfully and sustainably.<\/p>\n<p>As part of the brand\u2019s continued drive to \u201chelp love what you wear and live with it longer\u201d, a team of in-house expert tailors are on hand to help <strong>extend the life of old Levi\u2019s by repairing old denim or customising jeans and jackets with patches.<\/strong> The simple message is a reminder that \u201cLevi\u2019s get better with age.\u201d<\/p>\n<p>As well as the repair service, reimagining products sees Levi\u2019s partnering with Indigowares, a company dedicated to making <strong>well-crafted, low environmental impact designs using organic indigo dye.<\/strong><\/p>\n<p>Fouded by textile artist, Lisa Reddings, Indigowares brings its<strong> unique dip-dying and shibori techniques<\/strong> to reimagine a range of iconic Levi\u2019s products from 501 jeans to trucker jackets, ensuring each piece is a one of a kind.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Levis-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-155088\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Levis-2.png\" alt=\"Levi's\" width=\"800\" height=\"529\" \/><\/a><\/p>\n<p>Levi\u2019s\u00a0by Levi\u2019s\u00a0also incorporates <strong>recycled products and materials sourced from both consumer donations and the Levi\u2019s\u00a0back catalogue<\/strong> to create accessories including bucket hats, tote bags and bum bags.\u00a0Hand crafted by the Working Well Trust in Tower Hamlets, London, no two accessories are the same.<\/p>\n<p>Levi\u2019s\u00a0Haus is a unique concept store and the first of its kind within the brand\u2019s retail portfolio, serving as <strong>a new blueprint for an in-store consumer experience<\/strong> and a true \u201cphysical brand hub defined by creativity and a circular-economy concept.\u201d<\/p>\n<p>The new store also incorporates services and collections such as the <strong>made-to-measure Lot 1 bespoke denim service,<\/strong> the Levi\u2019s Vintage Clothing line and the Levi\u2019s Tailor Shop, the brand\u2019s ultimate customisation and repair service.<\/p>\n<p>Richard Hurren, Vice President of Retail at Levi\u2019s\u00a0Europe, said:\u00a0\u201cWe are delighted to announce the opening of Levi\u2019s\u00a0Haus, London. This unique concept store is the first of its kind within our retail portfolio and will <strong>serve as the new home for your every need when it comes to extending the life of your denim<\/strong>.<\/p>\n<p>\u201cWhether it\u2019s a simple patch repair by our tailors, or the chance to create something entirely new from your pre-loved Levi\u2019s,\u00a0<strong>there is something to suit every price point and every creative idea<\/strong>.\u201d<\/p>\n<p>Levi\u2019s\u00a0is also offering a 10% discount - via the in-store digital donation experience - to <strong>consumers donating their previously loved Levi\u2019s\u00a0via the interactive donation wall.<\/strong> The user receives a direct deposit of \"500 coins\", which translates into 10% off new purchases via the Levi\u2019s\u00a024\/7 app, which also can be used in-store or online at levi.com.<\/p>\n<p>From today, 5 October, 2020, customers can drop in or book an appointment via the Levi\u2019s 24\/7 app to talk about the possibilities of reworking their denim with one of the expert in-house tailors.<a href=\"https:\/\/act.cgsinc.com\/bluecherry-next-webinar.html?utm_source=tif&amp;utm_medium=media&amp;utm_campaign=bluecherry&amp;utm_content=asd\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-154951 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/1200x400-2.jpg\" alt=\"\" width=\"1200\" height=\"400\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":140463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,12969],"tags":[9929,20732,10510,20731,11266,4039],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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