{"id":167516,"date":"2020-10-01T10:49:00","date_gmt":"2020-10-01T10:49:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/baird-group-begins-suit-direct-expansion\/"},"modified":"2021-08-06T12:07:26","modified_gmt":"2021-08-06T12:07:26","slug":"baird-group-begins-suit-direct-expansion","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/baird-group-begins-suit-direct-expansion\/","title":{"rendered":"Baird Group begins Suit Direct retail expansion"},"content":{"rendered":"

Baird Group-owned brand, Suit Direct has agreed terms for three new stores in major UK cities<\/strong> - Leicester, Newcastle and Birmingham.<\/p>\n

The news follows the brand's recent announcement it will be\u00a0opening of a series of standalone stores across the UK throughout the next year <\/strong><\/a>as part of its growth strategy.<\/p>\n

The move will expand Suit Direct\u2019s store portfolio to 27 stores across the UK<\/strong>, and the retailer has added that there are \u201cfurther stores in the pipeline\u201d.<\/p>\n

In Birmingham, the brand owned by Baird Group has taken a new lease at Unit 1, The Burlington, New Street. The 3,968 square foot space sits within what the brand calls the \u201c100 percent prime pitch<\/strong>\u201d as the unit sits across to Apple and Watches of Switzerland, and is also just outside Grand Central.<\/p>\n

While in Newcastle, Suit Direct is to open a 2,909 square foot unit on the upper Platinum Mall at the MetroCentre and in Leicester, Suit Direct will open a new shop at the Highcross shopping centre<\/strong>.<\/p>\n

Associate director in the retail team at Savills Leeds, Josh Howe said in a statement: \u201cWell located retail units with high footfall continue to be in demand and the market is presenting good opportunities for good quality retailers.\"<\/p>\n

\u201cSuit Direct is a fantastic example of a resilient business that has adapted its offer to include more casualwear attracting a wider customer base. This has allowed it to continue to capture market share where other fashion brands have failed.\u201d<\/p>\n

Suit Direct will be opening\u00a0ten new city centre stores by the end of 2020 and up to 25 within the next 18 months<\/strong>.<\/p>\n

Suit Direct offers a range of formal and casualwear from brands including\u00a0Ben Sherman, Jeff Banks, Limehaus, Racing Green and Melka,<\/strong>\u00a0as well as stocking a variety of accessories including shoes, ties and belts.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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