{"id":167511,"date":"2020-10-01T08:34:00","date_gmt":"2020-10-01T08:34:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/dunhill-opens-digital-flagship-store-on-tmall-luxury-pavilion\/"},"modified":"2021-08-06T12:07:25","modified_gmt":"2021-08-06T12:07:25","slug":"dunhill-opens-digital-flagship-store-on-tmall-luxury-pavilion","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/dunhill-opens-digital-flagship-store-on-tmall-luxury-pavilion\/","title":{"rendered":"Dunhill opens digital flagship store on Tmall Luxury Pavilion"},"content":{"rendered":"
British menswear and accessories brand, Dunhill has launched a digital flagship store in China on\u00a0Tmall Luxury Pavilion<\/strong>.<\/p>\n The new online store features Dunhill\u2019s ready-to-wear, leather goods and footwear, \u201cenabling the brand to expand its footprint in China and accelerating its digital transformation<\/strong>.\u201d<\/p>\n Dunhill tapped into the Chinese market when it opened its first store in Shanghai during the early 90s, as China was rapidly growing into a large luxury market.<\/p>\n Dunhill CEO, Andrew Maag said: \u201cSince the launch of our first store, China has remained integral to Dunhill\u2019s global strategy and success<\/strong>. This partnership with Tmall will allow us to reach even more customers, in an innovative and engaging way<\/strong>. It is a very exciting time for Dunhill as we continue to develop our brand projection and customer experience across every touchpoint.\u201d<\/p>\n The launch of the new Dunhill store coincides with Tmall Luxury Pavilion\u2019s third anniversary.<\/p>\n The brand will be joining a growing list of retailers on the platform. Currently almost 200 leading luxury and premium brands have opened a flagship store here as the Alibaba-owned dedicated platform has become a key entry point for the Chinese market<\/strong>.<\/p>\n