{"id":167490,"date":"2020-09-29T10:40:00","date_gmt":"2020-09-29T10:40:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/"},"modified":"2021-08-06T12:07:23","modified_gmt":"2021-08-06T12:07:23","slug":"tommy-hilfiger-to-host-shoppable-sustainable-livestream","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/","title":{"rendered":"Tommy Hilfiger to host shoppable sustainable livestream"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.theindustry.fashion\/intelligence\/tommy-hilfiger\">Tommy Hilfiger<\/a> will broadcast a shoppable livestream event today on the topic of Sustainable Street Style, with the event aiming to highlight the brand\u2019s ability to create engaging digital shopping experiences for consumers.<\/p>\n\n\n\n<p>The live selling event both broadens Hilfiger\u2019s range of immersive digital experiences and addresses sustainability as part of its mission to create fashion\u00a0that \"Wastes Nothing and Welcomes All\".<\/p>\n\n\n\n<p>The livestream will showcase all the latest Hilfiger collection, Tommy Jeans collections and <a href=\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-showcases-sustainable-spring-2020-tommyxlewis-collection\/\">the TommyxLewis collaboration<\/a>.<\/p>\n\n\n\n<p>The shoppable livestream, which will run between 30-40 minutes, will take place on tommy.com at 6PM BST, and will be available for replay afterwards.<\/p>\n\n\n\n<p>The tech platform was designed by internal teams with shoppable features and livestream powered by Blive, allowing viewers to add their selections to a virtual shopping tab to purchase after the broadcast.<\/p>\n<p>The <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/pvh\">PVH Corp.<\/a> owned brand recently announced its \u201cMake it Possible\u201d program, <strong>a set of 24 targets across four pillars to achieve by 2030.<\/strong> The four pillars are:<\/p>\n<ul>\n<li><strong>Circle Round<\/strong>: Make products to be fully circular, and part of a sustainable loop.<\/li>\n<li><strong>Made for Life:\u00a0<\/strong>Operate with sensitivity to planetary boundaries, for instance in the areas of climate change, land use, freshwater and chemical pollution.<\/li>\n<li><strong>Everyone Welcome<\/strong>: Be a brand that works for every fan \u2013 always inclusive, completely accessible.<\/li>\n<li><strong>Opportunity for All<\/strong>: Create equal access to opportunity \u2013 no barriers to success.<br \/>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Tommy Hilfiger Sustainability 2020\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/58STjKbHsW8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p><a href=\"https:\/\/www.theindustry.fashion\/podcasts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143937 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Podcast-add.png\" alt=\"\" width=\"1930\" height=\"282\" \/><\/a><\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":140375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,12969,10497],"tags":[20692,24,17620,4039,14311,11179,19,9746],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tommy Hilfiger to host shoppable sustainable livestream - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Tommy Hilfiger will broadcast a shoppable livestream event today on the topic of Sustainable Street Style, with the event aiming to highlight the brand\u2019s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tommy Hilfiger to host shoppable sustainable livestream - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Tommy Hilfiger will broadcast a shoppable livestream event today on the topic of Sustainable Street Style, with the event aiming to highlight the brand\u2019s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-29T10:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:07:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/tommysustainabilitypledge.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Tommy Hilfiger to host shoppable sustainable livestream\",\"datePublished\":\"2020-09-29T10:40:00+00:00\",\"dateModified\":\"2021-08-06T12:07:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/\"},\"wordCount\":240,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Blive\",\"Digital\",\"livestream\",\"Sustainability\",\"Sustainable Fashion\",\"Tech\",\"Technology\",\"Tommy Hilfiger\"],\"articleSection\":{\"1\":\"News &amp; Insight\",\"2\":\"Sustainability\",\"3\":\"Tech &amp; Media\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/\",\"url\":\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/\",\"name\":\"Tommy Hilfiger to host shoppable sustainable livestream - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2020-09-29T10:40:00+00:00\",\"dateModified\":\"2021-08-06T12:07:23+00:00\",\"description\":\"Tommy Hilfiger will broadcast a shoppable livestream event today on the topic of Sustainable Street Style, with the event aiming to highlight the brand\u2019s\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tommy Hilfiger to host shoppable sustainable livestream\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\",\"name\":\"Tom Shearsmith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"caption\":\"Tom Shearsmith\"},\"description\":\"Tom Shearsmith is the News Editor &amp; Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion\",\"sameAs\":[\"http:\/\/www.theindustry.fashion\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tommy Hilfiger to host shoppable sustainable livestream - TheIndustry.fashion","description":"Tommy Hilfiger will broadcast a shoppable livestream event today on the topic of Sustainable Street Style, with the event aiming to highlight the brand\u2019s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/","og_locale":"en_GB","og_type":"article","og_title":"Tommy Hilfiger to host shoppable sustainable livestream - TheIndustry.fashion","og_description":"Tommy Hilfiger will broadcast a shoppable livestream event today on the topic of Sustainable Street Style, with the event aiming to highlight the brand\u2019s","og_url":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2020-09-29T10:40:00+00:00","article_modified_time":"2021-08-06T12:07:23+00:00","og_image":[{"width":1280,"height":800,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/tommysustainabilitypledge.jpg","type":"image\/jpeg"}],"author":"Tom Shearsmith","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Shearsmith","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/"},"author":{"name":"Tom Shearsmith","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be"},"headline":"Tommy Hilfiger to host shoppable sustainable livestream","datePublished":"2020-09-29T10:40:00+00:00","dateModified":"2021-08-06T12:07:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/"},"wordCount":240,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Blive","Digital","livestream","Sustainability","Sustainable Fashion","Tech","Technology","Tommy Hilfiger"],"articleSection":{"1":"News &amp; Insight","2":"Sustainability","3":"Tech &amp; Media"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/#respond"]}],"copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/","url":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/","name":"Tommy Hilfiger to host shoppable sustainable livestream - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2020-09-29T10:40:00+00:00","dateModified":"2021-08-06T12:07:23+00:00","description":"Tommy Hilfiger will broadcast a shoppable livestream event today on the topic of Sustainable Street Style, with the event aiming to highlight the brand\u2019s","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-to-host-shoppable-sustainable-livestream\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Tommy Hilfiger to host shoppable sustainable livestream"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be","name":"Tom Shearsmith","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","caption":"Tom Shearsmith"},"description":"Tom Shearsmith is the News Editor &amp; Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion","sameAs":["http:\/\/www.theindustry.fashion"]}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/167490"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=167490"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/167490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/140375"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=167490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=167490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=167490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}