{"id":167483,"date":"2020-09-29T08:49:00","date_gmt":"2020-09-29T08:49:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/ted-baker-fulfils-101000-extra-online-orders-through-shipping-from-its-stores\/"},"modified":"2021-08-06T12:07:22","modified_gmt":"2021-08-06T12:07:22","slug":"ted-baker-fulfils-101000-extra-online-orders-through-shipping-from-its-stores","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ted-baker-fulfils-101000-extra-online-orders-through-shipping-from-its-stores\/","title":{"rendered":"Ted Baker fulfils 101,000 extra online orders through shipping from its stores"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.theindustry.fashion\/intelligence\/ted-baker\">Ted Baker<\/a> has fulfilled an extra 101,000 online orders in one year after launching a new omnichannel plan that sees a proportion of orders packed and shipped by stores<\/strong>.<\/p>\n<p>The fashion and lifestyle retailer, currently <strong>ships online orders from 30 stores<\/strong>, and said that the extra orders it has achieved represents an <strong>8% increase in its e-commerce turnover in the UK<\/strong>.<\/p>\n<p>Ted Baker is working with order management specialist <strong>OneStock<\/strong>, whose order management system (OMS) enables the retailer to deliver orders from the most convenient spot. If a warehouses is out of stock of a customer\u2019s desired item, \"<strong>stores have the opportunity to claim the order via a dedicated app and win the sale, adding an element of gamification<\/strong>.\"<\/p>\n<p>OneStock also works with a number fashion retailers including Reiss and LVMH\u2019s power brands.<\/p>\n<p>Ted Baker\u2019s Director of Operations, Clare Harrison-Empson, added that the tech is \u201c<strong>enabling us to broaden the e-commerce offering in our stores, driving margin through extra sales along with the improved management of our total inventory. Results in the first year have exceeded our expectations<\/strong>\u201d.<\/p>\n<p>She added the retailer now sees <strong>fewer stock-outs, an increase in the number of items sold at full price, a reduction in seasonal markdowns and less logistical costs related to order fulfilment<\/strong>.<\/p>\n<p>Last December, <strong>Ted Baker stores fulfilled 30,000 online orders \u2013 equivalent to 13% of its total UK e-commerce turnover for the period<\/strong>. Previously, those orders would have been lost.<\/p>\n<p>The OMS also supports click and collect from stores \u2013 and since starting to use it, Ted Baker said its <strong>click and collect orders were up six-fold five months after launch<\/strong>.<\/p>\n<p>Chief executive of OneStock, Romulus Grigoras said: \u201cLike many retailers in recent times, Ted Baker has seen significant growth in ecommerce, with sales surging 35% year-on-year \u2013 bringing its stores into the mix to create a unified operation and service extra demand has provided excellent results in terms of sales, motivation of store associates and above all customer satisfaction.<\/p>\n<p>\u201cShoppers also receive an enhanced delivery promise due to the accuracy and reliability of stock and delivery information.\u201d<\/p>\n<p>Ted Baker currently sells online and from 564 stores in the UK, Europe and North America. <strong>The retailer is now looking to use OneStock technology in its international stores as well<\/strong>.<\/p>\n<p>A number of retailers have embraced ship from store options as they seek ways of driving their digital sales in an increasingly online-focused world and also ways to utilise the value of their physical spaces.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/podcasts\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143937 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Podcast-add.png\" alt=\"\" width=\"1930\" height=\"282\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":134154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[10238,18761,3788],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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