{"id":167478,"date":"2020-09-28T14:46:00","date_gmt":"2020-09-28T14:46:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic\/"},"modified":"2021-08-06T12:07:22","modified_gmt":"2021-08-06T12:07:22","slug":"british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic\/","title":{"rendered":"British Heart Foundation becomes leading Depop seller during Coronavirus pandemic"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.theindustry.fashion\/intelligence\/depop\">Depop<\/a> now counts the British Heart Foundation (BHF) as one of its top sellers as the charity plans to expand its online shop<\/strong>.<\/p>\n<p>Since\u00a0launching,\u00a0<strong>the BHF\u2019s\u00a0Depop\u00a0shop has\u00a0made\u00a0nearly \u00a310,000\u00a0for the charity\u2019s vital research\u00a0<\/strong>through the\u00a0sale\u00a0of\u00a0hundreds of\u00a0items.<\/p>\n<p>The UK\u2019s largest charity retailer, is set to <strong>accelerate its partnership with the fashion marketplace app, to help raise vital funds for research<\/strong> into heart and circulatory diseases and reach a new shopping community.<\/p>\n<p>The charity is now <strong>rolling out training to all its shop staff so they can list items directly onto the Depop app<\/strong>.<\/p>\n<p>The online shop has a vast selection of stylish preloved goods, including vintage dresses, one-of-a-kind tops and jackets, retro sportswear and luxury branded pieces.<\/p>\n<p>BHF\u2019s retail director, Allison Swaine-Hughes said: \u201cWe are delighted with the popularity of our Depop account and feel we have been truly embraced by its community of online shoppers who are looking for quality preloved items.\u201d<\/p>\n<p>\u201c<strong>Depop has given us a great opportunity to sell to an audience looking for special \u2018one of a kind\u2019 items at affordable prices, and who value the importance of shopping preloved<\/strong>.\"<\/p>\n<p>\u201cThe coronavirus crisis had a huge impact on the BHF\u2019s income and will continue to do so for years to come. By shopping with the BHF via our Depop shop, you will help us continue our vital heart research, and support the 7.4 million people living with heart and circulatory diseases who need us now more than ever.\u201d<\/p>\n<p>The online shift follows as <strong>BHF\u2019s funds have been severely impacted by the global pandemic<\/strong>. The closure of its 730 shops for several months and cancellation of many fundraising events has resulted to <strong>BHF\u2019s net income falling by around 50% this financial year<\/strong>.<\/p>\n<p>Depop\u2019s chief marketing officer, Peter Semple added: \u201cThroughout the coronavirus crisis, we\u2019ve been proud to be a valuable resource to charities like British Heart Foundation to help them continue to operate their businesses safely and successfully while physical retail closed, vital volunteering numbers decreased, and donations increased significantly.\u201d<\/p>\n<p>With Coronavirus having a huge impact on the high street, Depop has become an ideal platform for BHF to sell its trend-led donated items and attract a new audience of fashion focused shoppers, who are passionate about sustainability.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143937 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Podcast-add.png\" alt=\"\" width=\"1930\" height=\"282\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":142268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16042,6,10494],"tags":[20688,16425,5202,5707,12658],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>British Heart Foundation becomes leading Depop seller during Coronavirus pandemic - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Depop now counts the British Heart Foundation (BHF) as one of its top sellers as the charity plans to expand its online shop. Since\u00a0launching,\u00a0the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"British Heart Foundation becomes leading Depop seller during Coronavirus pandemic - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Depop now counts the British Heart Foundation (BHF) as one of its top sellers as the charity plans to expand its online shop. Since\u00a0launching,\u00a0the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-28T14:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:07:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Depop-1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sadiyah Ismailjee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sadiyah Ismailjee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic\/\"},\"author\":{\"name\":\"Sadiyah Ismailjee\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/65f8569047edaf869f45596b0f1454ab\"},\"headline\":\"British Heart Foundation becomes leading Depop seller during Coronavirus pandemic\",\"datePublished\":\"2020-09-28T14:46:00+00:00\",\"dateModified\":\"2021-08-06T12:07:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic\/\"},\"wordCount\":394,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"BHF\",\"British Heart Foundation\",\"Coronavirus\",\"Covid-19\",\"Depop\"],\"articleSection\":{\"0\":\"COVID-19\",\"3\":\"News &amp; Insight\",\"4\":\"Retail &amp; Etail\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic\/\",\"url\":\"https:\/\/www.theindustry.fashion\/british-heart-foundation-becomes-leading-depop-seller-during-coronavirus-pandemic\/\",\"name\":\"British Heart Foundation becomes leading Depop seller during Coronavirus pandemic - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2020-09-28T14:46:00+00:00\",\"dateModified\":\"2021-08-06T12:07:22+00:00\",\"description\":\"Depop now counts the British Heart Foundation (BHF) as one of its top sellers as the charity plans to expand its online shop. 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