{"id":167463,"date":"2020-09-25T11:46:00","date_gmt":"2020-09-25T11:46:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/henri-lloyd-switches-to-dtc-business-model\/"},"modified":"2021-08-06T12:07:20","modified_gmt":"2021-08-06T12:07:20","slug":"henri-lloyd-switches-to-dtc-business-model","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/henri-lloyd-switches-to-dtc-business-model\/","title":{"rendered":"Henri Lloyd switches to DTC business model"},"content":{"rendered":"<div class=\"post_first_paragraph\">\n<p><strong>British clothing brand <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/henri-lloyd\">Henri-Lloyd<\/a> has switched to a direct-to-consumer (DTC) business model, removing any third-party distributors and retailers.<\/strong><\/p>\n<p>Henri-Lloyd are following their heritage of innovation by fundamentally changing the way they sell to their customers. By cutting out all third-party distributors and retailers they aim to cut out the downstream segment of \"middle-men\" that inflate retail prices.<\/p>\n<p>The multi award winning British brand has <strong>created its direct to consumer model so that customers can permanently enjoy the same products at significantly more affordable prices worldwide.<\/strong><\/p>\n<p>Items such as the award-winning Innovation of the Year Freemantle Hooded Jacket will retail for \u00a3399 compared to a traditional RRP of \u00a3690, whilst the 100% recycled Mav Mid Zip Hood will be available for \u00a385, instead of \u00a3135 RRP.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-154244 \" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/yandy254114.jpg\" alt=\"Henri Lloyd\" width=\"600\" height=\"400\" \/><\/p>\n<p>Chairman and Main Shareholder, Hans Eckerstr\u00f6m, said: \"I find it very exciting to change the way we do business to the benefit of every wearer and user of Henri-Lloyd gear. Born from the love of the sea, Henri-Lloyd outerwear and apparel is worn all around the world, from the ocean to the city.<\/p>\n<p>\"We can now offer all our customers premium products at very attractive prices. <strong>I am sure that this is the future using the benefit of online marketing and sales to drive value to all customers.<\/strong>\"<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/podcasts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143937 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Podcast-add.png\" alt=\"\" width=\"1930\" height=\"282\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":154424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[20679,18768,14662,13649,9861,14403,11212,35],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Henri Lloyd switches to DTC business model - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"British clothing brand Henri-Lloyd has switched to a direct-to-consumer (DTC) business model, removing any third-party distributors and retailers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/henri-lloyd-switches-to-dtc-business-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Henri Lloyd switches to DTC business model - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"British clothing brand Henri-Lloyd has switched to a direct-to-consumer (DTC) business model, removing any third-party distributors and retailers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/henri-lloyd-switches-to-dtc-business-model\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-25T11:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:07:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/henrill-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/henri-lloyd-switches-to-dtc-business-model\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/henri-lloyd-switches-to-dtc-business-model\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Henri Lloyd switches to DTC business model\",\"datePublished\":\"2020-09-25T11:46:00+00:00\",\"dateModified\":\"2021-08-06T12:07:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/henri-lloyd-switches-to-dtc-business-model\/\"},\"wordCount\":216,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"business model\",\"DTC\",\"Hans Eckerstr\u00f6m\",\"Henri Lloyd\",\"menswear\",\"Online retail\",\"Outerwear\",\"Retail\"],\"articleSection\":{\"1\":\"News &amp; 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