{"id":167451,"date":"2020-09-24T12:39:00","date_gmt":"2020-09-24T12:39:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/heat-x-faze-clan-to-launch-as-fashion-meets-esports-gaming\/"},"modified":"2021-08-06T12:07:19","modified_gmt":"2021-08-06T12:07:19","slug":"heat-x-faze-clan-to-launch-as-fashion-meets-esports-gaming","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/heat-x-faze-clan-to-launch-as-fashion-meets-esports-gaming\/","title":{"rendered":"HEAT x FaZe Clan to launch as fashion meets eSports gaming"},"content":{"rendered":"
Maybe not for fashion purists, but mystery designer fashion box provider HEAT has teamed up with eSports big-wigs FaZe Clan on a drop of exclusive merchandise<\/strong> - alongside its most popular labels which include Off-White, Casablanca and A-COLD-WALL* - launching this Friday 25 September, 2020.<\/p>\n <\/p>\n The FaZe Clan collaboration box guarantees a range of products including exclusive \u201csold-out\u201d FaZe Clan pieces from collaborations,<\/strong> that could be from ComplexCon, Champion, NFL, Lyrical Lemonade, Kappa, CLOT and LA Kings.<\/p>\n With an Instagram following of over 10 million between them, the collaboration has already gained a huge amount of interest across the globe<\/strong> ahead of the launch, and is a great example of the power of influencers within the eSports industry.<\/p>\n Co-owned by hip-hop star Offset and producer and Beats founder, Jimmy Iovine, FaZe Clan has been valued by Forbes to be worth an estimated $240 million<\/strong> and has a dedicated following. The new HEAT box will allow fans and followers access to archive products and fresh colourways, alongside some of the world\u2019s most sought-after streetwear brands.<\/p>\n Not only that, a new designer box collaboration with Columbian-born French designer Haider Ackermann is set to go live on 11 November,<\/strong> swiftly followed by a HEAT box in partnership with American actor, model and influencer Luka Sabbat. It\u2019s all about collaborations going forward, as HEAT managing director Joe Wilkinson explains.<\/p>\n <\/p>\n