Sainsbury's clothing brand Tu<\/a> is has launched its Autumn campaign, aimed to inspire the nation to get dressed with their own wellbeing in mind.<\/strong><\/p>\nAs loungewear has become the new workwear and leggings the new jeans, consumers behaviour has shifted towards buying for comfort, with Tu seeing an 187% increase in orders across nightwear during March - July compared to the same period in 2019.<\/strong><\/p>\nTu\u2019s Autumn campaign Dress Well, Feel Good, aims to celebrates the art of getting dressed, and pushes consumers to to consider how fashion can positively impact their mood.<\/p>\n
Shakaila Forbes-Bell, Fashion Psychologist and Founder of Fashion is Psychology, said: \u201cPeople experience changes in their emotional state with a change in their style of dress. Some studies have even found that clothes carry a tension release dimension, providing wearers with a dose of escapism that positively impacts their mental wellbeing during particularly trying times...the power of clothing to boost your mood lies in the associations you have with your clothes.\u201d<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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The campaign features street cast models, showcasing the individual styles of modern Britain.<\/strong><\/p>\nStephen Bowes, Head of Campaign Management for Sainsbury\u2019s added: \u201cIt has been a challenging year for so many families and we wanted to create an optimistic and thought-provoking moment to signal a new season<\/strong> and inspire the nation to dress to feel good \u2013 at a time where perhaps we need that more than ever.\u201d<\/p>\nThe Dress Well Feel Good campaign is available from today across selected Sainsbury's stores and online, with items available throughout September and October as part of Tu\u2019s AW20 collection.<\/p>\n
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\u200bSainsbury's Tu launches "Dress Well, Feel Good" AW20 campaign - TheIndustry.fashion<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n