{"id":167367,"date":"2020-09-15T11:17:00","date_gmt":"2020-09-15T11:17:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/crocs-appoints-michelle-poole-as-new-president\/"},"modified":"2021-08-06T12:07:11","modified_gmt":"2021-08-06T12:07:11","slug":"crocs-appoints-michelle-poole-as-new-president","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/crocs-appoints-michelle-poole-as-new-president\/","title":{"rendered":"Crocs appoints Michelle Poole as new President"},"content":{"rendered":"
World leader in casual footwear, Crocs, has today announced that Michelle Poole<\/span> has been appointed as President, effective immediately.<\/strong><\/p>\n As President, Poole will assume responsibility for America, Asia<\/span> and EMEA regional commercial teams<\/strong> as well as continue to lead Product Design and Management, Merchandising, and Marketing teams.<\/p>\n She will continue to report to Andrew Rees<\/span>, Chief Executive Officer.<\/p>\n Poole has served as Crocs' Executive Vice President, Chief Product and Merchandising Officer since April 2020<\/span>. Prior to this, she served as Senior Vice President and Chief Product and Merchandising Officer.<\/p>\n With nearly three decades of experience, Poole has proven success in the development of several other product and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans.<\/span><\/strong><\/p>\n Andrew Rees<\/span>, Chief Executive Officer, said: \"Since joining the Crocs team, Michelle has had a profound impact on the trajectory and success of the Crocs business. I am proud to appoint Michelle to the role of president\"<\/p>\n \"As a brand, we have proven resilient in the face of adversity and are emerging from this crisis with renewed confidence and optimism. This change will provide an even more effective and cohesive go-to-market strategy<\/strong> to achieve our long-term brand and commercial goals. We are confident that Michelle's track record and leadership will continue to fuel sustainable growth in 2021 and beyond.\"<\/p>\n \"It is a privilege to lead such a talented team and to act as steward of this incredible global brand,\" added Poole.<\/p>\n In April, the footwear brand donated over 200,000 pairs of shoes to hospitals across multiple territories, including the UK,<\/a> US, France, Germany and the Netherlands.<\/p>\n