{"id":167350,"date":"2020-09-14T10:07:00","date_gmt":"2020-09-14T10:07:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/rental-platform-hurr-to-integrate-cogo-carbon-footprint-tracker\/"},"modified":"2021-08-06T12:07:10","modified_gmt":"2021-08-06T12:07:10","slug":"rental-platform-hurr-to-integrate-cogo-carbon-footprint-tracker","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/rental-platform-hurr-to-integrate-cogo-carbon-footprint-tracker\/","title":{"rendered":"Rental platform HURR integrates CoGo Carbon Footprint Tracker"},"content":{"rendered":"
Fashion rental platform HURR Collective<\/a> has become the first to partner and integrate CoGo\u2019s Real Time Carbon Footprint Tracker into its e-commerce<\/strong>.<\/strong><\/p>\n Powered by CoGo, HURR's Footprint Tracker feature calculates the kg saved in carbon emissions when consumers rent an item<\/strong> of clothing instead of purchasing new.<\/p>\n In action, a saving of 147kg (367 miles in a car and 2 trees cut down) is seen each time a \u00a3150 dress (\u00a326 rental price) is rented.<\/p>\n CoGo, a free-to-use app which acts as a powerful eco-conscious conduit for people and the planet, has added the positive impact tracking from renting clothes as a standalone function in their app, sitting alongside an existing feature which measures climate impact when users shop second-hand or from vintage retailers.<\/p>\n <\/p>\n