{"id":167332,"date":"2020-09-10T15:00:00","date_gmt":"2020-09-10T15:00:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/gap-launches-autumn-campaign-stand-united\/"},"modified":"2021-08-06T12:07:09","modified_gmt":"2021-08-06T12:07:09","slug":"gap-launches-autumn-campaign-stand-united","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/gap-launches-autumn-campaign-stand-united\/","title":{"rendered":"GAP launches Autumn campaign \"Stand United\""},"content":{"rendered":"
Fresh off the GapKids' Be The Future campaign \u2013 a call-to-action for youth, led by youth \u2013 GAP has launched the Stand United campaign. The brand's Autumn adult campaign highlights the power of being a diverse collective.<\/strong><\/p>\n <\/p>\n GAP<\/a> hired award-winning photographer and director Christian Weber to capture this unique moment in time, as the pandemic forced the country to separate, only to \"realise the true power and value of connection\".<\/p>\n As people take the future in their own hands by changing the way we work, socialise and build community, GAP aims to portray a message of \"standing united in our resilience and strength to care and stand up for one another\".<\/strong><\/p>\n\n To move forward, GAP takes inspiration from its founding year, 1969. The campaign launches digitally today to the soundtrack of Kristina Train's<\/span> modern, soulful cover of \"Get Together\" \u2013 an anthem made famous with a 1969 re-release that became a symbol of peace and unity.<\/p>\n