{"id":167203,"date":"2020-08-24T13:34:00","date_gmt":"2020-08-24T13:34:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/my-size-announces-launch-of-mysizeid\/"},"modified":"2021-08-06T12:06:57","modified_gmt":"2021-08-06T12:06:57","slug":"my-size-announces-launch-of-mysizeid","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/my-size-announces-launch-of-mysizeid\/","title":{"rendered":"My Size launches real-time measurements widget MySizeID"},"content":{"rendered":"\n

My Size<\/a>, the developer and creator of smartphone measurement solutions, has announced it has successfully integrated and launched its MySizeID widget<\/strong> with European ready to wear women's apparel brand NOCTURNE.<\/p>\n

Founded in 2014, MySize was created by Ronen Luzon, who grew frustrated with the common troubles of online shopping \u2013 from size uncertainty to the hassle of returning items.<\/p>\n

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In January 2020, the company raised $2m in a register direct offering<\/strong>, followed by an additional $5m under an S-1 offering in May 2020.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

The MySizeID app is a turnkey solution that helps customers choose the appropriate apparel size based on the shopper's real-time measurements. <\/strong><\/p>\n

My Size's technology enables consumers to measure themselves using their smartphone and then matches the measurements with a brand-specific apparel item in their size.<\/strong> The app allows consumers to confidently purchase products online without leaving the house amid the COVID-19 pandemic.<\/p>\n