{"id":167058,"date":"2020-08-03T15:55:00","date_gmt":"2020-08-03T15:55:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/mango-on-course-to-beat-2019-sales\/"},"modified":"2021-08-06T12:06:44","modified_gmt":"2021-08-06T12:06:44","slug":"mango-on-course-to-beat-2019-sales","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/mango-on-course-to-beat-2019-sales\/","title":{"rendered":"Mango on course to beat 2019 sales"},"content":{"rendered":"<p>Mango says it is <strong>on course to exceed 2019's sales levels thanks to stellar digital sales growth<\/strong> and strong recoveries in some of its key markets.<\/p>\n<p><!--more--><\/p>\n<p>The Spanish-based global fashion brand says it<strong> achieved a 50% growth in digital sales between March and June<\/strong> and\u00a0some of its main European markets are recovering quickly\u00a0and are very close to the sales levels achieved in the first quarter of last year.<\/p>\n<p><strong>Sales in Belgium fell by just 4%<\/strong> while in Germany, Mango\u2019s third biggest\u00a0market worldwide, sales have barely fallen by 10% compared to the same period in 2019.\u00a0In Russia, the Netherlands and Switzerland, all within the top 10 for turnover, the reduction is\u00a0between 10% and 14%.<\/p>\n<p>As a result of these performances the company says it now expects to achieve overall sales growth in 2020 despite the COVID-19 pandemic.<\/p>\n<p>\u201c<strong>These markets have performed better than expected since the start of the COVID-19 crisis<\/strong> and\u00a0this demonstrates the wisdom of our commitment in recent years to accelerate e-commerce and\u00a0omnichannel initiatives. We are continuing to reap the rewards of so many years of effort and\u00a0investment in the digital transformation of the company\u201d, Mango CEO Toni Ruiz said.<\/p>\n<p>Sales via the Mango e-commerce platform, launched in 2000, account for almost 24% of total\u00a0group turnover, totalling \u20ac564 million in 2019. This figure represents a growth of 26.7%\u00a0compared to the previous year. <strong>At the start of this year the company set itself the target of achieving 30% of its sales via e-commerce<\/strong> but is expected now to exceed that target.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":138485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16042,10585,6,10494],"tags":[12737,15929],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mango on course to beat 2019 sales - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Mango says it is on course to exceed 2019&#039;s sales levels thanks to stellar digital sales growth and strong recoveries in some of its key markets. The\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/mango-on-course-to-beat-2019-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mango on course to beat 2019 sales - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Mango says it is on course to exceed 2019&#039;s sales levels thanks to stellar digital sales growth and strong recoveries in some of its key markets. The\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/mango-on-course-to-beat-2019-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-03T15:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/MANGO-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/mango-on-course-to-beat-2019-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mango-on-course-to-beat-2019-sales\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Mango on course to beat 2019 sales\",\"datePublished\":\"2020-08-03T15:55:00+00:00\",\"dateModified\":\"2021-08-06T12:06:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/mango-on-course-to-beat-2019-sales\/\"},\"wordCount\":254,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Mango\",\"Tony Ruiz\"],\"articleSection\":{\"0\":\"COVID-19\",\"2\":\"Finance\",\"3\":\"News &amp; Insight\",\"4\":\"Retail &amp; Etail\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/mango-on-course-to-beat-2019-sales\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/mango-on-course-to-beat-2019-sales\/\",\"url\":\"https:\/\/www.theindustry.fashion\/mango-on-course-to-beat-2019-sales\/\",\"name\":\"Mango on course to beat 2019 sales - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2020-08-03T15:55:00+00:00\",\"dateModified\":\"2021-08-06T12:06:44+00:00\",\"description\":\"Mango says it is on course to exceed 2019's sales levels thanks to stellar digital sales growth and strong recoveries in some of its key markets. 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