{"id":166960,"date":"2020-07-20T15:29:00","date_gmt":"2020-07-20T15:29:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/ted-baker-launches-reusable-face-coverings-using-surplus-cottons\/"},"modified":"2021-08-06T12:06:35","modified_gmt":"2021-08-06T12:06:35","slug":"ted-baker-launches-reusable-face-coverings-using-surplus-cottons","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ted-baker-launches-reusable-face-coverings-using-surplus-cottons\/","title":{"rendered":"Ted Baker launches reusable face coverings using surplus cottons"},"content":{"rendered":"

Ted Baker<\/a> has launched a collection of reusable face coverings for adults, promoting the message \u2018Please Stay Safe But Don\u2019t Be Ordinary\u2019. <\/strong><\/p>\n

The launch of the new masks follows the UK government's new legislation making the use of face masks mandatory in stores and on public transport in England from 24th<\/sup> July.<\/p>\n

The new face coverings have been designed using two breathable layers of 100% cotton and machine-washable fabric with elasticated ear straps.<\/p>\n

The face masks have also been created from surplus cottons from previous Ted Baker collections. The brand is using the initiative to help divert stock fabric from going to landfills.<\/p>\n

The new face covering collection is available in a variety of reversible print combinations in a number of colours, geometric patterns and signature floral designs.<\/p>\n

Every unit will be sold in a reusable protective pouch printed with the \u2018Please Stay Safe But Don\u2019t Be Ordinary\u2019<\/strong> slogan.<\/p>\n

The masks are available to purchase in stores and online in the UK, Europe and North America and will retail for \u00a310 per unit.<\/p>\n

This project forms part of Ted Baker\u2019s wider response to the coronavirus pandemic which has included the launch of Ted\u2019s Bazaar \u2013 a digital pop-up shop encouraging customers to make a difference through \u2018stylish acts of kindness\u2019, with 100% of profits from each collection going to a rotation of community-based charities.<\/p>\n

Additional initiatives from the brand have included donations of clothing samples and body care products to NHS hospital staff and brand campaigns at a creative level using the messages \u2018Stay Home with Ted\u2019 and \u2018Staycation\u2019.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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