{"id":166816,"date":"2020-07-02T18:28:00","date_gmt":"2020-07-02T18:28:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/klarna-takes-on-the-sneaker-bots-with-new-heartbeats-campaign\/"},"modified":"2021-08-06T12:06:24","modified_gmt":"2021-08-06T12:06:24","slug":"klarna-takes-on-the-sneaker-bots-with-new-heartbeats-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/klarna-takes-on-the-sneaker-bots-with-new-heartbeats-campaign\/","title":{"rendered":"Klarna takes on the \"sneaker bots\" with new Heartbeats campaign"},"content":{"rendered":"
Klarna has joined forces with sneaker experts Highsnobiety on the world's first sneaker drop that rewards \"true passion\" among shoppers using heartbeat technology.<\/strong><\/p>\n <\/p>\n The \"Heartbeats 4 sneakers\" campaign aims to take on the bots who have become the bane of sneaker heads' life<\/strong> by snapping up limited edition sneakers before they even hit the market proper by checking out items on websites in as little as 0.2 seconds.<\/p>\n It is estimated that close to 100% of traffic on hyped sneaker releases come from bots<\/strong>\u00a0with many of these sneakers then appearing for resale at several times their retail value.\u00a0The problem has become so significant, sneaker fans will even invest between \u00a3300 -\u00a0\u00a34,000 in a bot to increase their chance of winning the latest sneakers<\/p>\n