{"id":166816,"date":"2020-07-02T18:28:00","date_gmt":"2020-07-02T18:28:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/klarna-takes-on-the-sneaker-bots-with-new-heartbeats-campaign\/"},"modified":"2021-08-06T12:06:24","modified_gmt":"2021-08-06T12:06:24","slug":"klarna-takes-on-the-sneaker-bots-with-new-heartbeats-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/klarna-takes-on-the-sneaker-bots-with-new-heartbeats-campaign\/","title":{"rendered":"Klarna takes on the \"sneaker bots\" with new Heartbeats campaign"},"content":{"rendered":"

Klarna has joined forces with sneaker experts Highsnobiety on the world's first sneaker drop that rewards \"true passion\" among shoppers using heartbeat technology.<\/strong><\/p>\n

<\/p>\n

The \"Heartbeats 4 sneakers\" campaign aims to take on the bots who have become the bane of sneaker heads' life<\/strong> by snapping up limited edition sneakers before they even hit the market proper by checking out items on websites in as little as 0.2 seconds.<\/p>\n

It is estimated that close to 100% of traffic on hyped sneaker releases come from bots<\/strong>\u00a0with many of these sneakers then appearing for resale at several times their retail value.\u00a0The problem has become so significant, sneaker fans will even invest between \u00a3300 -\u00a0\u00a34,000 in a bot to increase their chance of winning the latest sneakers<\/p>\n

Launching today the Heartbeats 4 sneakers<\/a> campaign will see five of the world's most desirable sneakers\u00a0raffled off to true sneaker lovers, who enter using their heartbeat.<\/strong> The idea of the initiative is to ensure the sneakers end up in the hands of a human (and not a bot) by ensuring they have a heartbeat.<\/p>\n

Curated by sneaker experts, Highsnobiety, the drop offers sneakerheads the chance to\u00a0get their hands on some of the most iconic and sought after sneakers from the last\u00a0decade:<\/p>\n

1. Adidas Originals Yeezy Boost 750 OG (2015)<\/p>\n

2. Acronym x Nike Presto Mid (2016)<\/p>\n

3. Virgil Abloh x Nike Air Jordan 1 Chicago (2017)<\/p>\n

4. Sean Wotherspoon x Nike Air Max 97\/1 (2017)<\/p>\n

5. Daniel Arsham x Adidas Futurecraft 4D (2018)<\/p>\n

David Sandstrom, CMO at Klarna commented: \u201cAt Klarna, we believe everyone should\u00a0get what they love in life and in shopping.<\/strong> That\u2019s why we\u2019ve created Heartbeats 4\u00a0sneakers especially for the sneaker community. Finally a sneaker raffle where your\u00a0chance to win is purely based on your love for sneakers, not your access to bots or\u00a0special intel, ensuring only those who truly love sneakers end up the rightful owners.\u201d<\/p>\n

Fabian Gorsler, Highsnobiety Sportswear Editor and sneaker expert commented: \u201dThese\u00a0five sneakers have been chosen based on the impact they had when they dropped and\u00a0their lasting influence on sneaker culture since then. This raffle gives sneakerheads the\u00a0chance to get their hands on some of the most celebrated and sought-after\u00a0collaborations of the past few years, without the added, unfair competition of bots.<\/strong>\"<\/p>\n

\"Newsletter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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