{"id":166801,"date":"2020-07-01T15:30:00","date_gmt":"2020-07-01T15:30:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/mango-attains-900000-new-online-customers-during-lockdown-period\/"},"modified":"2021-08-06T12:06:22","modified_gmt":"2021-08-06T12:06:22","slug":"mango-attains-900000-new-online-customers-during-lockdown-period","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/mango-attains-900000-new-online-customers-during-lockdown-period\/","title":{"rendered":"Mango attains 900,000 new online customers during lockdown period"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.theindustry.fashion\/intelligence\/mango\">Mango<\/a> revealed this week that nearly 900,000 new online customers used its e-commerce platform during the period between 15 March and 1 June<\/strong>, increasing online sales by almost 50% compared with 2019.<\/p>\n<p><!--more--><\/p>\n<p>Store closures due to the Coronavirus pandemic have driven a steep rise in online sales for a number of retailers.<\/p>\n<p>Mango\u2019s online platforms, including its app and website, <strong>experienced over 140 million visits during the lockdown period, a 20% increase on the same period last year.<\/strong><\/p>\n<p>The Spanish retailer is expecting full-year revenues to grow based on online demand. Last year, e-commerce generated 24% of the brand's total revenues and this year\u2019s pandemic has resulted it its online business growing faster than expected.<\/p>\n<p>CEO Toni Ruiz commented: \u201cThe lockdown caused by the Covid-19 health crisis has <strong>intensified the process of digital transformation within the sector.<\/strong><\/p>\n<p>\u201cThe fact that <strong>we launched our e-commerce business 20 years ago<\/strong> has allowed us to face this exceptional circumstance with full guarantees and the capacity to deal with the growth in e-commerce. We will continue to accelerate the digital transformation of the entire company.\u201d<\/p>\n<p>Mango\u2019s online sales trend is similar to Zara, which saw e-commerce revenues increase by 50% year-on-year in the first quarter ended 30 April.<\/p>\n<p>The Inditex owned brand is planning to close around 1,200 stores across the globe in the coming years to focus on driving online growth as a result of the Coronavirus outbreak.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/?utm_source=website&amp;utm_medium=banner&amp;utm_campaign=insight_button&amp;utm_content=insight_button_0719\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-143868\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/THE_INSIGHT_1200x260-1-1-600x130.jpg\" alt=\"\" width=\"720\" height=\"156\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":138198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16042,6,10494],"tags":[5202,5707,19933,10217,12737,35,19984,17033],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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