{"id":166771,"date":"2020-06-29T11:32:00","date_gmt":"2020-06-29T11:32:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/westfield-displays-rainbow-flags-for-pride-month\/"},"modified":"2021-08-06T12:06:20","modified_gmt":"2021-08-06T12:06:20","slug":"westfield-displays-rainbow-flags-for-pride-month","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/westfield-displays-rainbow-flags-for-pride-month\/","title":{"rendered":"Westfield displays rainbow flags for Pride Month"},"content":{"rendered":"

Unibail-Rodamco-Westfield has unveiled flags at its Westfield Stratford<\/a> shopping centre, in support of the LGBTQ+ community<\/strong> for Pride Month.<\/p>\n

As part of the shopping destination's celebrations of pride, flags have been installed in the outside shopping areas, as well as a rotating display on internal advertising screens.<\/strong><\/p>\n

The flags chosen by Westfield are the 2018 Progress Pride flag, designed by Daniel Quasar. While retaining the common six-stripe rainbow design as a base, the Progress variation features black, brown, light blue, pink, and white stripes to raise awareness for marginalised people of colour and trans individuals<\/strong> in the LGBTQ+ community.<\/p>\n

The new pride signs are in addition to Westfield's new marketing campaign \"Working Together\"<\/a>, which features visuals for the changes people will see at the centres including regularly using hand sanitiser stations, social distance queues and less parking spaces.<\/p>\n

\"Westfield<\/p>\n

In 2018, Westfield Stratford was host to a Pride campaign with Volvo<\/a>, with car parking icons changed to reflect the variety in modern families.<\/p>\n

Many companies have continued to show their support for the LGBTQ+ community during Pride Month<\/strong>, despite no clear season of queer events to target their product to.<\/p>\n

Throughout Pride Month 2020, TheIndustry.fashion<\/a> is proud to showcase the brands who continue to support the LGBTQ+ community by releasing collections, donating funds <\/strong>or breaking down barriers in communities.<\/p>\n

Earlier this month, TheIndustry.fashion visited Westfield Stratford to see the new social distancing measures and crowd levels on the first week of non-essential retail reopening.<\/p>\n