{"id":166693,"date":"2020-06-19T11:28:00","date_gmt":"2020-06-19T11:28:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/tods-to-launch-communication-project-tods-together\/"},"modified":"2021-08-06T12:06:14","modified_gmt":"2021-08-06T12:06:14","slug":"tods-to-launch-communication-project-tods-together","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/tods-to-launch-communication-project-tods-together\/","title":{"rendered":"Tod's to launch communication project Tod's Together"},"content":{"rendered":"
Italian leather goods company Tod\u2019s<\/a> has announced a 360 campaign, running from September-December 2020, titled \"Tod's Together\".<\/p>\n The 360 campaign takes into account all of Tod's initiatives, from campaigns to internal and external employees<\/strong>, via the Sempre con Voi fund<\/a>.<\/p>\n The Tod\u2019s Together project is about connecting with each other<\/strong>, conceived in these past months by the brand.<\/p>\n The project aims to celebrate the value of being together, after months of being apart and will \"continue to be a focus for the brand for months to come\".<\/p>\n Tod's Together features an accompanying campaign shot by Magnum photographer Alex Majoli, that celebrates family, friends and unity<\/strong>, capturing the message of \u201cbeing together\u201d.<\/p>\n It will also include a selection of renown faces, young talents and personalities yet to be discovered, who symbolise the spirit of these times, captured in a series of short stories which will highlight moments of life.<\/p>\n Further details are to be announced in the Autumn.<\/p>\n In April, a\u00a0donation of \u20ac5 million was made to support family members of health workers\u00a0<\/a>who have lost their lives in the fight against COVID-19.<\/a><\/p>\n The donation was made\u00a0on behalf of the Della Valle Family and on behalf of their employees at Tod\u2019s<\/strong>, adding that health workers \u201cselflessness and courage will forever be an example to all of us.\u201d<\/p>\n