{"id":166658,"date":"2020-06-16T20:01:00","date_gmt":"2020-06-16T20:01:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/demand-for-high-street-brands-increases-16-as-retailers-look-to-beat-amazon-to-the-punch-on-sales\/"},"modified":"2021-08-06T12:06:11","modified_gmt":"2021-08-06T12:06:11","slug":"demand-for-high-street-brands-increases-16-as-retailers-look-to-beat-amazon-to-the-punch-on-sales","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/demand-for-high-street-brands-increases-16-as-retailers-look-to-beat-amazon-to-the-punch-on-sales\/","title":{"rendered":"Demand for high street brands increases 16% as retailers look to beat Amazon to the punch on Sales"},"content":{"rendered":"<p>In the wake of a 16% spike in demand for high street brands as non-essential stores re-opened yesterday, fashion retailers are looking to <strong>pip Amazon to the post before it launches its \"Biggest Sale in the Sky\"<\/strong> on Monday 22 June, 2020.<\/p>\n<p><!--more--><\/p>\n<p>According to the latest data from LovetheSales.com, some of the UK\u2019s biggest fashion retailers are <strong>aiming to take the sting out of the tail of Amazon\u2019s planned super Sale<\/strong> \u2013 starting next Monday \u2013 by offering major \u201cdeals\u201d of their own before the e-commerce giant does. The number of online fashion discounts has increased in June and is currently up 13% year-on-year.<\/p>\n<p>Stuart McClure, co-founder of LovetheSales.com said: \u201cAmazon has been trying to make waves in the fashion industry for the last couple of years now. With news that the coveted \u2018Prime Day\u2019 is being pushed back to September, <strong>Amazon is instead putting on a summer fashion Sale exclusively for Prime members.<\/strong><\/p>\n<p>\u201cThis has ruffled many UK retailers\u2019 feathers who see Amazon as a big threat to online sales, especially during this exceptionally challenging time and, while many retailers already have large discounts on to clear excess inventory, <strong>many have supersized them in an attempt to siphon off customers<\/strong> from the \u2018Biggest Sale in the Sky\u2019 event.\u201d<\/p>\n<div id=\"attachment_144673\" style=\"width: 1988px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-144673\" class=\"size-full wp-image-144673\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Ted-Baker-12.jpg\" alt=\"Ted Baker\" width=\"1978\" height=\"1346\" \/><p id=\"caption-attachment-144673\" class=\"wp-caption-text\">Ted Baker offering 50% off in-store<\/p><\/div>\n<p>Fashion retailers who have increased their number of discounts in June \u2013 as a month-on-month comparison \u2013 include<strong> Ted Baker at +46%, River Island at +28%, John Lewis at +26% and Superdry at +22%<\/strong> month-on-month. Topshop is also offering online shoppers up to 30% off \u2018selected\u2019 lines.<\/p>\n<p>Reading further in to the data, <strong>John Lewis has a huge clearance of clothing, with 70% off men\u2019s and women\u2019s fashion<\/strong> \u2013 including premium brands like Barbour, Ralph Lauren and Levi\u2019s.<\/p>\n<p>With shop doors re-opening on the high street for the first time in almost three months yesterday, <strong>queues formed around the block for high street brands like Topshop and Primark.<\/strong><\/p>\n<p>The buzz around the high street has spilled over to online shopping with searches for high street brands up 16% year-on-year. Sales for high street clothing have suffered online throughout lockdown but, with shops now open, demand for high street fashion has begun to recover.<\/p>\n<p>However, <strong>fashion searches for both luxury and premium brands have remained fairly flat,<\/strong> with demand for luxury fashion increasing by 5% year-on-year and demand for premium brands increasing by 2% over the same period.<\/p>\n<p>Image copyright: TheIndustry.fashion<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":138967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[9783,16548,15557],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demand for high street brands increases 16% as retailers look to beat Amazon to the punch on Sales - 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