{"id":166618,"date":"2020-06-11T12:56:00","date_gmt":"2020-06-11T12:56:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/liberty-london-reveals-its-new-logo\/"},"modified":"2021-08-06T12:06:08","modified_gmt":"2021-08-06T12:06:08","slug":"liberty-london-reveals-its-new-logo","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/liberty-london-reveals-its-new-logo\/","title":{"rendered":"Liberty London reveals its new logo"},"content":{"rendered":"<p>Luxury department store, <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/liberty\">Liberty<\/a> has <strong>revealed its new logo to celebrate its 145 year history.<\/strong><\/p>\n<p>Liberty tasked design agency Pentagram to create a new \u201ctimeless\u201d logo to appear on the store front, packaging and website.<\/p>\n<p>Pentagram partner Harry Pearce said: \u201cThe process of rebranding Liberty has been one of craft, archaeology and refinement.\"<\/p>\n<p>\u201c<strong>The logotype itself hails from the lettering in the original sign above the Great Marlborough Street front door<\/strong>, carefully redrawn to make it the most authentic logotype in Liberty\u2019s history.\u201d<\/p>\n<div id=\"attachment_144461\" style=\"width: 1938px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-144461\" class=\"wp-image-144461 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/libertylogo.jpg\" alt=\"Liberty Logo comparison\" width=\"1928\" height=\"180\" \/><p id=\"caption-attachment-144461\" class=\"wp-caption-text\">Liberty London Logo (Old\/\/New)<\/p><\/div>\n<p>The new logo signals the continuously developing identity of the iconic department store.<\/p>\n<p>It also pays homage to 145 years of being established and since Arthur Lasenby Liberty purchased a building on Regent Street to open a London retail space selling luxury goods and fabrics from countries worldwide.<\/p>\n<p>Throughout the history of the department, its has made a number of logos, each a symbol of the time in which it was created. <strong>Stored in the Liberty archive, these logos were the beginning for the new design.<\/strong><\/p>\n<p>Liberty said the new logo \u201callows for a whole array of expressive forms of typography and layouts.\"<\/p>\n<p>The new logo will be featured on Liberty's signature purple shade where possible, however the gold has been redesigned to enhance the new typeface.<\/p>\n<p>Liberty is yet to disclose whether it will be reopening next Monday 15 June, after months of being closed due to the <a href=\"https:\/\/www.theindustry.fashion\/newsinsight\/covid-19\/\">COVID-19<\/a> pandemic.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/podcasts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143937 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Podcast-add.png\" alt=\"\" width=\"1930\" height=\"282\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":153465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,6,10494],"tags":[19913,11244,16291,9789,19912,15758,17945,35],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Liberty London reveals its new logo - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Luxury department store, Liberty has revealed its new logo to celebrate its 145 year history. Liberty tasked design agency Pentagram to create a new\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/liberty-london-reveals-its-new-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liberty London reveals its new logo - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Luxury department store, Liberty has revealed its new logo to celebrate its 145 year history. Liberty tasked design agency Pentagram to create a new\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/liberty-london-reveals-its-new-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-11T12:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:06:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Liberty-London-e1591881715347-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"899\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sadiyah Ismailjee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sadiyah Ismailjee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/liberty-london-reveals-its-new-logo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/liberty-london-reveals-its-new-logo\/\"},\"author\":{\"name\":\"Sadiyah Ismailjee\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/65f8569047edaf869f45596b0f1454ab\"},\"headline\":\"Liberty London reveals its new logo\",\"datePublished\":\"2020-06-11T12:56:00+00:00\",\"dateModified\":\"2021-08-06T12:06:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/liberty-london-reveals-its-new-logo\/\"},\"wordCount\":250,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Arthur Lasenby\",\"Branding\",\"Department Store\",\"Liberty\",\"Liberty Lodon\",\"logo\",\"Luxury fashion\",\"Retail\"],\"articleSection\":[\"Fashion\",\"News &amp; Insight\",\"Retail &amp; Etail\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/liberty-london-reveals-its-new-logo\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/liberty-london-reveals-its-new-logo\/\",\"url\":\"https:\/\/www.theindustry.fashion\/liberty-london-reveals-its-new-logo\/\",\"name\":\"Liberty London reveals its new logo - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2020-06-11T12:56:00+00:00\",\"dateModified\":\"2021-08-06T12:06:08+00:00\",\"description\":\"Luxury department store, Liberty has revealed its new logo to celebrate its 145 year history. 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