{"id":166573,"date":"2020-06-08T14:50:00","date_gmt":"2020-06-08T14:50:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/havaianas-reinvents-original-design-to-create-street-sandal\/"},"modified":"2021-08-06T12:06:04","modified_gmt":"2021-08-06T12:06:04","slug":"havaianas-reinvents-original-design-to-create-street-sandal","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/havaianas-reinvents-original-design-to-create-street-sandal\/","title":{"rendered":"Havaianas reinvents original design to create street sandal"},"content":{"rendered":"\n
Havaianas<\/a> has announced a new design of their sandal<\/strong>, going back to its origin to launch its first style created for the streets: The Tradi Zori.<\/p>\n The footwear brand goes beyond the beach with the first sandal created for the urban style, developed with a square base, rubber material, fabric strap and a brand-new design.<\/strong><\/p>\n\n\n\n To celebrate, the brand invited for an unprecedented collaboration the Japanese fashion icon, mastermind JAPAN.<\/p>\n This collaboration will match the urban style of mastermind JAPAN and its skull pattern, with the shapes of Havaianas sandals, bringing two different models: Top, with the traditional Havaianas\u2019s sole, and the Tradi Zori.<\/p>\n\n\n\n With this, the brand enters in the street style universe and makes its range of products even more varied, conquering costumers with different preferences.<\/p>\n The release is scheduled for 3 June 2020 in Japan and will be available from 17 June in the UK.<\/strong><\/p>\n\n\n\n Fernanda Romano, Global Marketing Director for Havaianas, said: \"With this collaboration, we combine past and present launching not just new flip flops, but a whole new lifestyle.\"<\/p>\n\n\n\n Mastermind JAPAN team, said: \"We always liked Havaianas as it\u2019s the most iconic and famous flip fop brand in the world. This new shape is a winner and really connects with our brand.<\/strong> The essence of mastermind JAPAN is in the power of collaboration, the partnership between both brands.<\/p>\n \"Here we had the perfect combination: A Japanese brand endorsing Havaianas\u2019 new Zori inspired shape\u201d<\/p>\n\n\n\n The Havaianas x Mastermind collaboration will be stocked in Browns<\/a> and End<\/a> from 17 June.<\/p>\n