{"id":166549,"date":"2020-06-04T15:41:00","date_gmt":"2020-06-04T15:41:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/premium-and-seek-digital-trade-shows-to-commence-14-july\/"},"modified":"2021-08-06T12:06:01","modified_gmt":"2021-08-06T12:06:01","slug":"premium-and-seek-digital-trade-shows-to-commence-14-july","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/premium-and-seek-digital-trade-shows-to-commence-14-july\/","title":{"rendered":"PREMIUM and SEEK digital trade shows to commence 14 July"},"content":{"rendered":"<p>German fashion exhibition giant PREMIUM GROUP \u2013 organisers of the PREMIUM and SEEK trade shows \u2013 has now revealed that its \u201cone-stop shop\u201d digital trade show, in partnership with <strong>business-to-business marketplace JOOR,<\/strong><b>\u00a0<\/b>will start on 14 July and run to October 2020 for the SS21 buying season.<\/p>\n<p><!--more--><\/p>\n<p>The digital platform was <a href=\"https:\/\/www.theindustry.fashion\/premium-and-seek-trade-show-cancelled-due-to-coronavirus-crisis\/\">revealed back in April<\/a>, but now the start date has been set after the trade shows, which were scheduled to take place in Berlin on 31 June \u2013 2 July, 2020, were cancelled due to the coronavirus crisis.<\/p>\n<p>As widely reported yesterday, despite Germany\u2019s generally low R rate of 0.89 \u2013 classed as a \u201cgreen light\u201d,<strong> Berlin\u2019s COVID-19 R rate is substantially higher at 1.95<\/strong> \u2013 putting the capital into the \u201cred\u201d category. Berlin's health senator, Dilek Kalayci, said it was a \u201cturnaround,\u201d just days after he expressed his \u201chorror\u201d at thousands partying in the sun over the weekend.<\/p>\n<p>The online trade show, called\u00a0<strong>PREMIUM+SEEK Passport<\/strong>, will be\u00a0condensed into a \u201cone-stop shop for users,\u201d with one website and application to search for and find suppliers - and one place to upload and access data and content.<\/p>\n<p>The seasonal brand look-books curated for the show will be available to be uploaded to individual profiles, and key looks can be presented in virtual showrooms.<\/p>\n<p>As reported in April, the <strong>federal and state government in Germany decided to cancel any large-scale events<\/strong>\u00a0with over 1,000 visitors until 31 August 2020.<\/p>\n<p>At the time, in a statement, Anita Tillmann, managing partner of the PREMIUM GROUP, said: \u201cWe greatly regret the decision, of course, especially after the success of our January events. <strong>It hurts us to do it, but we are also conscious of our responsibility.<\/strong>\u00a0If cancelling our trade shows, conferences and parties contributes to the safety of our customers and visitors, then we have to take this step. <strong>The bottom line is that digitalisation is clearly the focus.\u201d<\/strong><b><\/b><\/p>\n<p>Speaking on the importance of physical shows, she added: \u201cOur trade show formats have been about more than just ordering for a long time now. They are about\u00a0<strong>encounters, emotion, inspiration, communication and, finally, the fashion community<\/strong>\u00a0getting together. Although lots can take place digitally nowadays, it doesn\u2019t replace physically meeting up in person. We have seen this more than ever in the present situation.<\/p>\n<p>\u201cWe are going to work on new concepts for 2021, and we will liaise with the key stakeholders in Berlin - and with all others too - to\u00a0<strong>ensure we hit the ground running again.\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":138793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,5,6,13678],"tags":[17029,13934,13936,9986],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PREMIUM and SEEK digital trade shows to commence 14 July - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"German fashion exhibition giant PREMIUM GROUP \u2013 organisers of the PREMIUM and SEEK trade shows \u2013 has now revealed that its \u201cone-stop shop\u201d digital trade\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/premium-and-seek-digital-trade-shows-to-commence-14-july\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PREMIUM and SEEK digital trade shows to commence 14 July - 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