{"id":166528,"date":"2020-06-03T12:00:00","date_gmt":"2020-06-03T12:00:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/snapchat-launches-dynamic-product-ads-for-ecommerce-businesses\/"},"modified":"2021-08-06T12:05:59","modified_gmt":"2021-08-06T12:05:59","slug":"snapchat-launches-dynamic-product-ads-for-ecommerce-businesses","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/snapchat-launches-dynamic-product-ads-for-ecommerce-businesses\/","title":{"rendered":"Snapchat launches Dynamic Product Ads for e-commerce businesses"},"content":{"rendered":"
Snapchat has launched Dynamic Product Ads<\/strong> (DPAs), which are designed to make it easier than ever for brands to set up their e-commerce business on Snapchat.<\/p>\n <\/p>\n Advertisers in the UK can automatically create globally-served Snapchat ads in real-time, based on product catalogues<\/strong> that could contain thousands of products.<\/p>\n Adidas<\/a>, Farfetch<\/a> and Topshop<\/a> were among the first brands to test DPAs over the past month, with positive results reported.<\/p>\n DPA allows brands of all sizes to showcase their products and services in a professional layout, through customised ad formats<\/strong> that can be easily set up.<\/p>\n Snapchat said the arrival of DPAs, which are free to access, means that \"advertisers will save time, not only on the creative process, but also on the admin front\", which allows advertisers to run measurable campaigns.<\/p>\n