{"id":166507,"date":"2020-06-01T15:01:00","date_gmt":"2020-06-01T15:01:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/hush-launches-new-e-commerce-website\/"},"modified":"2021-08-06T12:05:57","modified_gmt":"2021-08-06T12:05:57","slug":"hush-launches-new-e-commerce-website","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hush-launches-new-e-commerce-website\/","title":{"rendered":"Hush launches new e-commerce website"},"content":{"rendered":"<p>Contemporary British womenswear brand, <strong>Hush has launched a new e-commerce website<\/strong>, offering <strong>a mobile-first design with an \u201celevated digital retail experience\u201d<\/strong> for its worldwide customer base.<\/p>\n<p><!--more--><\/p>\n<p>The new mobile-first site has been <strong>designed with handheld users in mind, and is six-times faster for those browsing via mobile.<\/strong> In addition, the fashion retailer has introduced digital payment and wallet service Apple Pay for increased IOS convenience.<\/p>\n<p>The new-look website is now being hosted by the Salesforce Cloud platform in which Hush team members will have access through an extensive toolset to support further digital retail growth.<\/p>\n<p>The introduction of a stand-alone international site is aimed at<strong> improving local customer experience,<\/strong> whilst also widening its accessibility to the global digital market.<\/p>\n<p>The website will also now host <strong>a dedicated editorial platform Life Etc<\/strong>, which focuses on the expansion of the Hush lifestyle offering. The customer-focused content will be showcased in the style of an e-magazine that will feature exclusive content such as interviews, news and events, as well as behind-the-scenes access to the brand.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/?utm_source=website&amp;utm_medium=banner&amp;utm_campaign=insight_button&amp;utm_content=insight_button_0719\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143500 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/THE_INSIGHT_1200x260-1.jpg\" alt=\"\" width=\"1200\" height=\"260\" \/><\/a><\/p>\n<p>Editorial content will also be incorporated throughout different parts of the site to ensure \u201ca cohesive brand message and rich customer experience across the entire platform.\u201d<\/p>\n<p><strong>Co-Founder and CEO, Rupert Youngman said in a statement:<\/strong> \u201cWe\u2019re immensely proud of our new website and can\u2019t wait for our customers to finally be able to use it after many months of development. The goal was to build a seamless e-commerce retail experience, whilst at the same time allowing our customers to immerse themselves in our brand and content.\"<\/p>\n<p>\u201cThe new site combines best in class UX and aesthetic design, which don\u2019t always lend themselves to each other. Ultimately customers will now be able to shop both quickly and effortlessly, or equally spend hours browsing and discovering our vast library of rich editorial content.\u201d<\/p>\n<p>The business was\u00a0<strong>founded by Mandy Watkins and is now run in partnership with her husband Rupert Youngman.<\/strong>\u00a0It began life as an online-only operation and now has concessions in branches of John Lewis nationwide and has also staged pop-up stores around the country.<\/p>\n<p>Having started out selling loungewear, it has branched out to become a fully fledged ready to wear and lifestyle brand with a modern, laidback aesthetic that has proved a hit with British women. It has\u00a0<strong>grown to sales of more than \u00a350m<\/strong>\u00a0having quadrupled in size in the past four years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":153338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[10617,19822,21,4305,19821,35,15645,10017],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hush launches new e-commerce website - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Contemporary British womenswear brand, Hush has launched a new e-commerce website, offering a mobile-first design with an \u201celevated digital retail\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/hush-launches-new-e-commerce-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hush launches new e-commerce website - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Contemporary British womenswear brand, Hush has launched a new e-commerce website, offering a mobile-first design with an \u201celevated digital retail\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/hush-launches-new-e-commerce-website\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-01T15:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:05:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Hush-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"722\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sadiyah Ismailjee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sadiyah Ismailjee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/hush-launches-new-e-commerce-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/hush-launches-new-e-commerce-website\/\"},\"author\":{\"name\":\"Sadiyah Ismailjee\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/65f8569047edaf869f45596b0f1454ab\"},\"headline\":\"Hush launches new e-commerce website\",\"datePublished\":\"2020-06-01T15:01:00+00:00\",\"dateModified\":\"2021-08-06T12:05:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/hush-launches-new-e-commerce-website\/\"},\"wordCount\":406,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Digital Mobile\",\"digital retail\",\"E-commerce\",\"Hush\",\"Mandy Watson\",\"Retail\",\"Rupert Youngman\",\"womenswear\"],\"articleSection\":{\"1\":\"News &amp; Insight\",\"2\":\"Retail &amp; Etail\",\"3\":\"Tech &amp; Media\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/hush-launches-new-e-commerce-website\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/hush-launches-new-e-commerce-website\/\",\"url\":\"https:\/\/www.theindustry.fashion\/hush-launches-new-e-commerce-website\/\",\"name\":\"Hush launches new e-commerce website - 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