{"id":166474,"date":"2020-05-28T08:55:00","date_gmt":"2020-05-28T08:55:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/boohoo-buys-remaining-stake-in-prettylittlething\/"},"modified":"2021-08-06T12:05:54","modified_gmt":"2021-08-06T12:05:54","slug":"boohoo-buys-remaining-stake-in-prettylittlething","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/boohoo-buys-remaining-stake-in-prettylittlething\/","title":{"rendered":"Boohoo buys remaining stake in PrettyLittleThing"},"content":{"rendered":"
Boohoo has bought the remaining stake of PrettyLittleThing \u2013 founded by Umar Kamani son of Boohoo founder Mahmud Kamani \u2013 for \u00a3269.8 million.<\/strong><\/p>\n <\/p>\n Umar Kamani, who founded Pretty Little Thing in 2012, could see the amount rise by \u00a354 million<\/strong> if the deal can help Boohoo shares hit 491p a share for a six-month period at some point over the next four years.<\/p>\n The deal for the women\u2019s fashion brand aimed at the 16 to 24-year-old market was an \u201cimportant further step towards achieving its vision<\/strong> to lead the fashion e-commerce market globally\u201d, Boohoo said in a statement.<\/p>\n The deal, which had been played down by the company following initial reports, is the latest in a string of acquisitions made by the fashion business, including high street names Karen Millen and Coast and smaller online rival MissPap. The group also owns the Nasty Gal brand.<\/p>\n Boohoo said: \u201cAfter this acquisition and with its growing platform of wholly owned, innovative fashion brands, the group believes it can continue to successfully disrupt the international markets<\/strong> it operates in today whilst retaining a strong balance sheet in order to take advantage of numerous M&A opportunities that are likely to emerge in the global fashion industry over the coming months.\u201d<\/p>\n <\/a><\/p>\n Since Boohoo bought a stake in Pretty Little Thing in January 2017 of 66%<\/strong>, revenues have hit \u00a3516 million with profits of \u00a345.2 million after tax.<\/p>\n It added: \u201cThe group intends the senior management team at PLT, including Umar Kamani and [COO] Paul Papworth, to remain in their current roles<\/strong> and continue focusing on developing PLT into a global brand.\u201d<\/p>\n Since the coronavirus lockdown hit, Boohoo said it saw a marked fall in sales in March but a swift rebound in April as it quickly pivoted its offer away from party wear to lounge and leisurewear.\u00a0Earlier this month it launched a share placing raising \u00a3200m<\/a> for future acquisitions saying the COVID-19 crisis would provide it with many opportunities.<\/p>\n