{"id":166450,"date":"2020-05-26T08:36:00","date_gmt":"2020-05-26T08:36:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/kick-game-wins-2m-backing-to-accelerate-growth\/"},"modified":"2021-08-06T12:05:52","modified_gmt":"2021-08-06T12:05:52","slug":"kick-game-wins-2m-backing-to-accelerate-growth","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/kick-game-wins-2m-backing-to-accelerate-growth\/","title":{"rendered":"Kick Game wins \u00a32m backing to accelerate growth"},"content":{"rendered":"

Kick Game<\/a>, the luxury trainers retailer, has secured \u00a32.5 million in funding<\/strong> to accelerate growth and says online trading has been strong during the pandemic.<\/p>\n

<\/p>\n

London-based Kick Game said it was bullish about its growth plans after receiving the cash injection from investor VGC Partners.<\/strong><\/p>\n

Its flagship\u00a0store in Kensington was forced to shut its doors after the Government mandated-lockdown however\u00a0founder Rob Franks said its strong e-commerce business has kept trading on track.<\/p>\n

\u201cOur online sales have moved up a notch in the past couple of months<\/strong>,\u201d he said.\u00a0\u201cWe\u2019ve had to take stock of plans when it comes to stores but I\u2019m still very bullish about where we are given the circumstances.<\/p>\n

\u201cThe demand is certainly still there. Despite everything, people aren\u2019t able to spend money going out or eating out and that means the money is still there to buy clothes and sneakers<\/strong>.\u201d<\/p>\n

Trainer fanatics Rob and David Franks launched the brand in 2013,<\/strong> which now ships to 70 countries through its fast-growing online operations.<\/p>\n

The company said it has also eyed opportunities to expand its retail portfolio across the capital but said it is patiently assessing plans for store openings as the coronavirus pandemic shakes up<\/strong> customer shopping habits.<\/p>\n

Rob Franks said luxury firms such as Kick Game could take a hit in stores as travel restrictions halt rich tourists from visiting London in the key summer period.<\/strong><\/p>\n

He said: \u201cWe are ready to reopen as soon as we are allowed.\u00a0But it\u2019s just hard to predict how many people are going to be coming into the shop each day.<\/p>\n

\u201cWe\u2019ve previously seen plenty of business from wealthy people coming to London<\/strong> from abroad in the summer so that\u2019s something you have to expect to change.\u201d<\/p>\n

\"\"<\/a><\/p>\n

Last year, the retailer\u2019s total sales jumped 47% after it was boosted by growing store sales.<\/p>\n

It said the funding boost will go towards enhancing its online platform, delivering bespoke products<\/strong> and its expanding its current store model.<\/p>\n

Parminder Basran, founder and managing partner at VGC Partners, will join the company\u2019s board as a director as part of the deal.<\/strong><\/p>\n

He said: \u201cThe prevalence of sneakers and desire for exclusivity has been a driving force in luxury fashion for several years.<\/p>\n

\u201cNow the luxury resale market has come of age<\/strong> and become a primary way for consumers to access the most exclusive products.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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