{"id":166448,"date":"2020-05-26T08:10:00","date_gmt":"2020-05-26T08:10:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/gucci-announces-plans-to-go-seasonless\/"},"modified":"2021-08-06T12:05:52","modified_gmt":"2021-08-06T12:05:52","slug":"gucci-announces-plans-to-go-seasonless","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/gucci-announces-plans-to-go-seasonless\/","title":{"rendered":"Gucci announces plans to go seasonless and scale back fashion shows"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.theindustry.fashion\/intelligence\/gucci\">Gucci<\/a>\u00a0has confirmed <strong>plans to go seasonless, with the target of scaling back the rhythm of its fashion shows to twice per year.<\/strong><\/p>\n\n\n\n<p>After <a href=\"https:\/\/www.theindustry.fashion\/cfda-and-bfc-call-for-fashion-industry-reset\/\">the\u00a0BFC\u00a0and the\u00a0CFDA released a joint statement last week calling for the industry to take a slower approach moving forward after the world of fashion resumes<\/a> once more, Gucci Creative Director Alessandro Michele then shared his own concerns in a virtual press conference broadcast from his Rome studio.<\/p>\n<p>Going forward, Gucci<strong> will swap its traditional five shows for just two annual \u201cseasonless\u201d collections.<\/strong><\/p>\n<p>Michele published excerpts from his personal isolation journals from over the past few months on Gucci\u2019s\u00a0<a href=\"https:\/\/www.instagram.com\/gucci\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\u00a0over the weekend, revealing his decision.<\/p>\n<p>\u201cI will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call. We will meet just twice a year, to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.\u201d<\/p>\n<p>He then added, \u201c<strong>I would like to leave behind the paraphernalia of leitmotifs that colonised our prior world: cruise, pre-fall, spring-summer, fall-winter. I think these are stale and underfed words.<\/strong> Labels of an impersonal discourse that lost its meaning. Containers that progressively detached themselves from the life that generated them, losing touch with reality.\u201d<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/CAikqmCCYEw\/?utm_source=ig_embed\">https:\/\/www.instagram.com\/p\/CAikqmCCYEw\/?utm_source=ig_embed<\/a><\/p>\n<p>The decision comes as a response to the effects of the <a href=\"https:\/\/www.theindustry.fashion\/newsinsight\/covid-19\/\">coronavirus pandemic<\/a>, which \u201crepresents a fundamental test\u201d for the industry.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/podcasts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143045 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/POP_UP_AD.png\" alt=\"\" width=\"1930\" height=\"282\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":138626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,5,6,12969,13678],"tags":[10047,5202,5707,17511,10625,10045,17945,35,4039,14311],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gucci announces plans to go seasonless and scale back fashion shows - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Gucci\u00a0has confirmed plans to go seasonless, with the target of scaling back the rhythm of its fashion shows to twice per year. 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