{"id":166422,"date":"2020-05-20T16:30:00","date_gmt":"2020-05-20T16:30:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/ocado-to-sell-marks-spencer-clothing-online-as-part-of-grocery-deal\/"},"modified":"2021-08-06T12:05:50","modified_gmt":"2021-08-06T12:05:50","slug":"ocado-to-sell-marks-spencer-clothing-online-as-part-of-grocery-deal","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ocado-to-sell-marks-spencer-clothing-online-as-part-of-grocery-deal\/","title":{"rendered":"Ocado to sell Marks & Spencer clothing online as part of grocery deal"},"content":{"rendered":"
Ocado will sell Marks & Spencer clothing alongside its food<\/strong> as part of the joint venture between the two businesses which begins in September.<\/p>\n <\/p>\n In addition Marks & Spencer has said it will sell third party brands on its own website<\/strong> as it seeks to ramp up its digital business in a post-COVID world.<\/p>\n Around 1,600 essential\u00a0clothing lines, including underwear and children's school wear,<\/strong> will be available to buy on Ocado, as well as 6,000 M&S food items. Currently Ocado has a relationship with John Lewis owned supermarket Waitrose, whom M&S will replace on the website, with just 2,000 Waitrose food items available.<\/p>\n CEO Steve Rowe has also said that M&S will add some third party brands to its own website in categories \"where we don\u2019t necessarily have the expertise or dominance in the market<\/strong>\". It currently sells a range of third party beauty brands but Rowe said the fashion offer would only be augmented with additional brands in a few key areas and that the move was not about turning the business into a department store online.<\/p>\n