{"id":166402,"date":"2020-05-18T20:49:00","date_gmt":"2020-05-18T20:49:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/the-index-sports-direct-sentiment-slumps-as-john-lewis-and-ms-find-favour\/"},"modified":"2021-08-06T12:05:48","modified_gmt":"2021-08-06T12:05:48","slug":"the-index-sports-direct-sentiment-slumps-as-john-lewis-and-ms-find-favour","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/the-index-sports-direct-sentiment-slumps-as-john-lewis-and-ms-find-favour\/","title":{"rendered":"The Index: Sports Direct sentiment slumps as John Lewis and M&S find favour"},"content":{"rendered":"
Sports Direct has seen its \"Buzz Score\" slump from a positive +8 to -21% over its handling of the closure of its stores<\/strong> at the start of the COVID-19 lockdown while John Lewis and Marks & Spencer are among those who impressed shoppers with their behaviour.<\/p>\n <\/p>\n According to TheIndustry.fashion's latest edition of its brand and retail tracker The Index, Mike Ashley's group's behaviour left British fashion shoppers unimpressed. The survey was taken among 2,000 shoppers at the start of April,<\/strong> just over a week after lockdown was enforced in the UK and the sports retailer had been attempting to keep its stores open and lobbying the Government at a time when it was in the midst of dealing with the mounting crisis.<\/p>\n Moreover it was then accused of hiking its prices online when it was confirmed that it could not open its physical stores. Mike Ashley made the rare move of issuing a public apology but the negative headlines had done their damage.<\/p>\n