{"id":166265,"date":"2020-04-29T10:16:00","date_gmt":"2020-04-29T10:16:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/allbirds-launches-its-first-running-shoe-made-from-renewable-materials\/"},"modified":"2021-08-06T12:05:36","modified_gmt":"2021-08-06T12:05:36","slug":"allbirds-launches-its-first-running-shoe-made-from-renewable-materials","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/allbirds-launches-its-first-running-shoe-made-from-renewable-materials\/","title":{"rendered":"Allbirds launches its first running shoe made from renewable materials"},"content":{"rendered":"
Allbirds<\/a>, the sustainable footwear and accessories brand, has announced its first step into the performance footwear category with the Dasher<\/a> \u2013 a running shoe made from renewable natural materials.<\/strong><\/p>\n Created using eucalyptus tree fibre, Merino wool and sugarcane, it challenges the current indutry, which largely relies on synthetic shoes made from oil-based plastics<\/strong> that linger in landfills and spill into oceans.<\/p>\n From day one, Allbirds\u2019s mission has been to tread lightly on the planet and to reduce its carbon footprint through natural material innovation and supply chain efficiencies.<\/p>\n