{"id":166225,"date":"2020-04-24T11:03:00","date_gmt":"2020-04-24T11:03:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/in-focus-the-covid-consumer-how-fashion-shopping-is-being-changed-for-good\/"},"modified":"2021-09-17T15:14:37","modified_gmt":"2021-09-17T15:14:37","slug":"in-focus-the-covid-consumer-how-fashion-shopping-is-being-changed-for-good","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/in-focus-the-covid-consumer-how-fashion-shopping-is-being-changed-for-good\/","title":{"rendered":"In Focus: The COVID consumer \u2013 how fashion shopping is being changed for good"},"content":{"rendered":"

The nation's fashion stores are on lockdown and, while that has had a devastating effect on sales, it hasn't stopped them altogether. But what it most certainly has done is change consumers' behaviour in ways that will endure long after COVID-19<\/strong> has been conquered.<\/p>\n

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We surveyed 2,000 nationally representative shoppers just after lockdown began<\/strong> to ask them whether they had purchased any fashion online and whether they intended to do so, plus, given time time reflect, how would this enforced abstention from physical shopping change their behaviour?<\/p>\n

The results are contained in this exclusive report along with insightful commentary to help brands and retailers understand the consumers psyche at present, with responses helpfully broken down by demographic, and how consumers want brands to behave once this is all over.<\/p>\n

Key findings include:<\/strong><\/p>\n